Fri 16 Oct 2026SOURCED DATA
Brands › World Rugby

World Rugby

Marketing lead: Paul Lemon (Director of Marketing & Ticketing, since 14 May 2026) · Total appointments: 0

Roster: No confirmed appointments recorded. See credits below.

Loyalty indexNot enough data0 records, needs 3
Avg tenureNot enough data0 records, needs 3
CMO effect0 of 5new CMOs, change in 12 mths · based on 5 records
Next reviewNot enough data5 records, needs 3

Account barcode Solid cells: agency of record at year end. Hatched rows: seen in campaign credits, not an appointment

seen: creative
242526
seen: design
242526
AkceloJamie MuscatNone recordedSeen in credits

Agency roster by discipline Tenure in years

DisciplineAgencyFromToTenureRetained

Pitch predictor How it works

Not enough history to predict (5 records, needs 3 including at least two completed agency relationships).

Seen in credits Agencies credited on World Rugby campaigns. Evidence of work, not a confirmed appointment or a win

Agency or companyCredited forFirst seenLast seenCampaignsLatest source
Akcelo SEEN IN CREDITScreative14 May 202614 May 20261campaign via Campaign Brief
Jamie Muscat SEEN IN CREDITSdesign14 May 202614 May 20261campaign via Campaign Brief
Photoplay SEEN IN CREDITSproduction14 May 202614 May 20261campaign via Campaign Brief
Masters & Savant SEEN IN CREDITSpost-production14 May 202614 May 20261campaign via Campaign Brief

Also credited People named once in World Rugby campaign credits

Pippa O’Regan (Business Lead, Akcelo, Campaign Brief)

Full history Every pitch, review, win and retention

AnnouncedDecidedTypeDisciplineIncumbentWinnerAlso pitchedEst. $mStatusSource

Marketing leaders

PersonTitleFromTo
Paul LemonDirector of Marketing & Ticketing14 May 2026Now
Clare SerafiniRWC Australia General Manager, Marketing & Communications14 May 2026Now
Becky CowleyHead of Marketing14 May 2026Now
Claire LudlowSenior Marketing Manager14 May 2026Now
Amanda DarnellSenior Marketing Manager14 May 2026Now

On the record Short paraphrases with links

No quotes logged yet.