Anytime Fitness
Marketing lead: Caitlin Bancroft (Group Chief Brand & Marketing Officer, since 31 July 2025) · Total appointments: 1
Roster: Akcelo (creative) SMALL ROSTER
Loyalty indexNot enough data1 record, needs 3
Avg tenureNot enough data1 record, needs 3
CMO effect0 of 3new CMOs, change in 12 mths · based on 4 records
Next reviewNot enough data3 records, needs 3
Account barcode Solid cells: agency of record at year end. Hatched rows: seen in campaign credits, not an appointment
creative
242526
seen: media
242526
seen: design
242526
AkceloInvolved MediaLee StephensNone recordedSeen in credits
Agency roster by discipline Tenure in years
| Discipline | Agency | From | To | Tenure | Retained |
|---|---|---|---|---|---|
| creative | AkceloCURRENT | 25 July 2025 | Now | 1.2 | 0 |
Pitch predictor How it works
Not enough history to predict (3 records, needs 3 including at least two completed agency relationships).
Seen in credits Agencies credited on Anytime Fitness campaigns. Evidence of work, not a confirmed appointment or a win
| Agency or company | Credited for | First seen | Last seen | Campaigns | Latest source |
|---|---|---|---|---|---|
| Lee Stephens SEEN IN CREDITS | design | 31 July 2025 | 19 Aug 2026 | 3 | campaign via Mediaweek |
| Rabbit SEEN IN CREDITS | production | 31 July 2025 | 19 Aug 2026 | 3 | campaign via Mediaweek |
| Mosaic SEEN IN CREDITS | audio | 31 July 2025 | 19 Aug 2026 | 3 | campaign via Mediaweek |
| Involved Media SEEN IN CREDITS | media | 31 July 2025 | 19 Aug 2026 | 3 | campaign via Mediaweek |
| Eardrum SEEN IN CREDITS | production | 29 May 2024 | 29 May 2024 | 1 | campaign via Campaign Brief |
| Made in Katana SEEN IN CREDITS | production | 29 May 2024 | 29 May 2024 | 1 | campaign via Campaign Brief |
Full history Every pitch, review, win and retention
| Announced | Decided | Type | Discipline | Incumbent | Winner | Also pitched | Est. $m | Status | Source |
|---|---|---|---|---|---|---|---|---|---|
| 25 July 2025 | 25 July 2025 | appointment | creative | Akcelo | confirmed | via Campaign Brief |
Marketing leaders
| Person | Title | From | To |
|---|---|---|---|
| Caitlin Bancroft | Group Chief Brand & Marketing Officer | 31 July 2025 | Now |
| Billie Hutchinson | Marketing Lead | 31 July 2025 | Now |
| Mary Osanlouy | Brand Manager | 31 July 2025 | Now |
On the record Short paraphrases with links
No quotes logged yet.