SPC
Marketing lead: Peta Allsopp (Chief Marketing Officer, since 12 Feb 2024) · Total appointments: 1
Roster: Akcelo (creative) SMALL ROSTER
Loyalty indexNot enough data1 record, needs 3
Avg tenureNot enough data1 record, needs 3
CMO effectNot enough data2 records, needs 3
Next reviewNot enough data1 record, needs 3
Account barcode Solid cells: agency of record at year end. Hatched rows: seen in campaign credits, not an appointment
creative
242526
AkceloNone recorded
Agency roster by discipline Tenure in years
| Discipline | Agency | From | To | Tenure | Retained |
|---|---|---|---|---|---|
| creative | AkceloCURRENT | 12 Feb 2024 | Now | 2.7 | 0 |
Pitch predictor How it works
Not enough history to predict (1 records, needs 3 including at least two completed agency relationships).
Full history Every pitch, review, win and retention
| Announced | Decided | Type | Discipline | Incumbent | Winner | Also pitched | Est. $m | Status | Source |
|---|---|---|---|---|---|---|---|---|---|
| 12 Feb 2024 | 12 Feb 2024 | appointment | creative | Akcelo | confirmed | via Campaign Brief |
Marketing leaders
| Person | Title | From | To |
|---|---|---|---|
| Peta Allsopp | Chief Marketing Officer | 12 Feb 2024 | Now |
On the record Short paraphrases with links
WHY THEY WON Allsopp pointed to sharp strategic thinking, the strength of its creative ideas and a clear grasp of the customer and category as the reasons for choosing Akcelo. Peta Allsopp · the move · via Campaign Brief, 12 Feb 2024 · paraphrased
AGENCY SAYS Kenyon said Akcelo was excited to take on SPC, and talked up the brand's standing and flagged big plans for the next phase. Jon Kenyon · the move · via Campaign Brief, 12 Feb 2024 · paraphrased