SPC appoints Akcelo for creative
Brand: SPC · Discipline: creative · Type: appointment · Confidence: confirmed
Marketing lead at the time: Peta Allsopp
Est. billingsn/a
Announced12 Feb 2024
Decided12 Feb 2024
The field
| Agency | Role | Stage |
|---|---|---|
| Akcelo | Winner | Appointed |
Sources Links only
- Campaign Brief, 12 Feb 20240
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On the record Paraphrased, with tags
WHY THEY WON Allsopp pointed to sharp strategic thinking, the strength of its creative ideas and a clear grasp of the customer and category as the reasons for choosing Akcelo. Peta Allsopp on SPC · the move · via Campaign Brief, 12 Feb 2024 · paraphrased
AGENCY SAYS Kenyon said Akcelo was excited to take on SPC, and talked up the brand's standing and flagged big plans for the next phase. Jon Kenyon on SPC · the move · via Campaign Brief, 12 Feb 2024 · paraphrased