AFL appoints 72andSunny for creative
Brand: AFL · Discipline: creative · Type: appointment · Confidence: reported
Marketing lead at the time: Not recorded
Est. billingsn/a
Announced29 Jan 2025
Decided29 Jan 2025
The field
| Agency | Role | Stage |
|---|---|---|
| 72andSunny | Winner | Appointed |
Sources Links only
- B&T, 29 Jan 20250
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On the record Paraphrased, with tags
WHY THEY WON Romeo credited 72andSunny with a clear grasp of the customer and category, the strength of its creative ideas and a close cultural match. Amanda Romeo on AFL · the move · via B&T, 29 Jan 2025 · paraphrased
AGENCY SAYS Berthinussen said 72andSunny was pleased to take on AFL, and talked up the brand's standing and flagged big plans for the next phase. Ross Berthinussen on AFL · the move · via B&T, 29 Jan 2025 · paraphrased