Vanessa Rowed
Latest recorded: Chief Marketing Officer - KFC SOPAC, KFC Australia (seen 29 Sept 2026, source)
Roles recorded: 3 · Agency appointments made: 1 · Quotes logged: 1 · Campaign credits: 7
WHY THEY WON Rowed pointed to sharp strategic thinking, the strength of its creative ideas and the quality of its people as the reasons for choosing 72andSunny. Vanessa Rowed on Big W · the move · via Mediaweek, 9 Apr 2025 · paraphrased
CMO movement rating0.0 / 10Low mover · based on 4 records
Movement rating breakdown Method
| Role | Brand | Moves in tenure | Agency changes | Within 12 months of starting | Months to first change |
|---|---|---|---|---|---|
| Marketing Director | Big W | 1 | 0 | 0 | n/a |
| Chief Marketing Officer | KFC | 0 | 0 | 0 | n/a |
| Chief Marketing Officer - KFC SOPAC | KFC Australia | 0 | 0 | 0 | n/a |
0% of roles saw an agency change within 12 months. Based on 4 records.
Career Sortable
| First seen | To | Title | Organisation | Years |
|---|---|---|---|---|
| 9 Apr 2025 | Now | Marketing Director | Big W | 1.5 |
| 20 May 2026 | Now | Chief Marketing Officer | KFC | 0.4 |
| 16 June 2026 | Now | Chief Marketing Officer - KFC SOPAC | KFC Australia | 0.3 |
Agencies appointed on their watch
| Date | Brand | Discipline | Agency | Change? |
|---|---|---|---|---|
| 9 Apr 2025 | Big W | creative | 72andSunny | No |
Connections 75 · named together in one source · All
Showing the 30 strongest of 75.
Campaign credits Seen in credits. Not appointments
| Date | Brand | Campaign | Credited as | For | Source |
|---|---|---|---|---|---|
| 22 June 2026 | KFC Australia | Secret Box Lab | Chief Marketing Officer, KFC SOPAC | KFC Australia | Campaign Brief |
| 16 June 2026 | KFC Australia | Chief Marketing Officer | KFC Australia | Campaign Brief | |
| 22 June 2026 | KFC Australia | Chief Marketing Officer, KFC SOPAC | KFC Australia | B&T | |
| 16 June 2026 | KFC Australia | Goes Full Chicken | Chief Marketing Officer | KFC Australia | B&T |
| 20 May 2026 | KFC | Chief Marketing Officer | KFC | B&T | |
| 16 June 2026 | KFC Australia | Go Full Chicken | Chief Marketing Officer | KFC Australia | Mediaweek |
| 29 Sept 2026 | KFC Australia | More Tender Than Ever | Chief Marketing Officer - KFC SOPAC | KFC Australia | Mediaweek |
Every quote Short paraphrases with a link to the source
| Date | Brand | Paraphrase and tags | Source |
|---|---|---|---|
| 9 Apr 2025 | Big W | Rowed pointed to sharp strategic thinking, the strength of its creative ideas and the quality of its people as the reasons for choosing 72andSunny. | Mediaweek |