AFL
Marketing lead: Not recorded · Total appointments: 2
Roster: PHD (media), 72andSunny (creative) SMALL ROSTER
Loyalty indexNot enough data2 records, needs 3
Avg tenureNot enough data2 records, needs 3
CMO effectNot enough data2 records, needs 3
Next reviewNot enough data0 records, needs 3
Account barcode Solid cells: agency of record at year end. Hatched rows: seen in campaign credits, not an appointment
media
242526
creative
242526
PHD72andSunnyNone recorded
Agency roster by discipline Tenure in years
| Discipline | Agency | From | To | Tenure | Retained |
|---|---|---|---|---|---|
| creative | 72andSunnyCURRENT | 29 Jan 2025 | Now | 1.7 | 0 |
| media | PHDCURRENT | 22 Feb 2024 | Now | 2.6 | 0 |
Pitch predictor How it works
Not enough history to predict (0 records, needs 3 including at least two completed agency relationships).
Full history Every pitch, review, win and retention
| Announced | Decided | Type | Discipline | Incumbent | Winner | Also pitched | Est. $m | Status | Source |
|---|---|---|---|---|---|---|---|---|---|
| 29 Jan 2025 | 29 Jan 2025 | appointment | creative | 72andSunny | reported | via B&T | |||
| 22 Feb 2024 | 22 Feb 2024 | retention | media | PHD | confirmed | via Mediaweek |
Marketing leaders
No marketing leaders recorded yet.
On the record Short paraphrases with links
WHY THEY WON Romeo credited 72andSunny with a clear grasp of the customer and category, the strength of its creative ideas and a close cultural match. Amanda Romeo · the move · via B&T, 29 Jan 2025 · paraphrased
AGENCY SAYS Berthinussen said 72andSunny was pleased to take on AFL, and talked up the brand's standing and flagged big plans for the next phase. Ross Berthinussen · the move · via B&T, 29 Jan 2025 · paraphrased