Princess Cruises
Marketing lead: Nick Ferguson (Senior Director, Sales & Marketing - Asia Pacific, since 13 May 2025) · Total appointments: 1
Roster: 72andSunny (creative) SMALL ROSTER
Loyalty indexNot enough data1 record, needs 3
Avg tenureNot enough data1 record, needs 3
CMO effectNot enough data2 records, needs 3
Next reviewNot enough data1 record, needs 3
Account barcode Solid cells: agency of record at year end. Hatched rows: seen in campaign credits, not an appointment
creative
242526
72andSunnyNone recorded
Agency roster by discipline Tenure in years
| Discipline | Agency | From | To | Tenure | Retained |
|---|---|---|---|---|---|
| creative | 72andSunnyCURRENT | 13 May 2025 | Now | 1.4 | 0 |
Pitch predictor How it works
Not enough history to predict (1 records, needs 3 including at least two completed agency relationships).
Full history Every pitch, review, win and retention
| Announced | Decided | Type | Discipline | Incumbent | Winner | Also pitched | Est. $m | Status | Source |
|---|---|---|---|---|---|---|---|---|---|
| 13 May 2025 | 13 May 2025 | appointment | creative | 72andSunny | confirmed | via Campaign Briefvia LBBvia Mediaweek |
Marketing leaders
| Person | Title | From | To |
|---|---|---|---|
| Nick Ferguson | Senior Director, Sales & Marketing - Asia Pacific | 13 May 2025 | Now |
On the record Short paraphrases with links
WHY THEY WON Ferguson credited 72andSunny with the quality of its people and a clear grasp of the customer and category. Nick Ferguson · the move · via Mediaweek, 13 May 2025 · paraphrased
AGENCY SAYS Berthinussen said 72andSunny was delighted to take on Princess Cruises, and talked up the brand's standing. Ross Berthinussen · the move · via Mediaweek, 13 May 2025 · paraphrased