Princess Cruises appoints 72andSunny for creative
Brand: Princess Cruises · Discipline: creative · Type: appointment · Confidence: confirmed
Marketing lead at the time: Nick Ferguson
Est. billingsn/a
Announced13 May 2025
Decided13 May 2025
The field
| Agency | Role | Stage |
|---|---|---|
| 72andSunny | Winner | Appointed |
Sources Links only
- Campaign Brief, 13 May 20250
- LBB, 12 May 20250
- Mediaweek, 13 May 20250
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On the record Paraphrased, with tags
WHY THEY WON Ferguson credited 72andSunny with the quality of its people and a clear grasp of the customer and category. Nick Ferguson on Princess Cruises · the move · via Mediaweek, 13 May 2025 · paraphrased
AGENCY SAYS Berthinussen said 72andSunny was delighted to take on Princess Cruises, and talked up the brand's standing. Ross Berthinussen on Princess Cruises · the move · via Mediaweek, 13 May 2025 · paraphrased