Big W
Marketing lead: Vanessa Rowed (Marketing Director, since 9 Apr 2025) · Total appointments: 1
Roster: 72andSunny (creative) SMALL ROSTER
Loyalty indexNot enough data1 record, needs 3
Avg tenureNot enough data1 record, needs 3
CMO effectNot enough data2 records, needs 3
Next reviewNot enough data1 record, needs 3
Account barcode Solid cells: agency of record at year end. Hatched rows: seen in campaign credits, not an appointment
creative
242526
seen: creative
242526
seen: design
242526
72andSunny72andSunny SydneyOtis StudiosNone recordedSeen in credits
Agency roster by discipline Tenure in years
| Discipline | Agency | From | To | Tenure | Retained |
|---|---|---|---|---|---|
| creative | 72andSunnyCURRENT | 9 Apr 2025 | Now | 1.5 | 0 |
Pitch predictor How it works
Not enough history to predict (1 records, needs 3 including at least two completed agency relationships).
Seen in credits Agencies credited on Big W campaigns. Evidence of work, not a confirmed appointment or a win
| Agency or company | Credited for | First seen | Last seen | Campaigns | Latest source |
|---|---|---|---|---|---|
| 72andSunny Sydney SEEN IN CREDITS | creative | 10 Sept 2025 | 10 Sept 2025 | 1 | How Good via B&T |
| The Editors SEEN IN CREDITS | post-production | 10 Sept 2025 | 10 Sept 2025 | 1 | How Good via B&T |
| Otis Studios SEEN IN CREDITS | design | 10 Sept 2025 | 10 Sept 2025 | 1 | How Good via B&T |
Also credited People named once in Big W campaign credits
Madeline Purdy (Director, Good Oil, B&T)
Full history Every pitch, review, win and retention
| Announced | Decided | Type | Discipline | Incumbent | Winner | Also pitched | Est. $m | Status | Source |
|---|---|---|---|---|---|---|---|---|---|
| 9 Apr 2025 | 9 Apr 2025 | appointment | creative | 72andSunny | confirmed | via Campaign Briefvia Mediaweek |
Marketing leaders
| Person | Title | From | To |
|---|---|---|---|
| Vanessa Rowed | Marketing Director | 9 Apr 2025 | Now |
On the record Short paraphrases with links
WHY THEY WON Rowed pointed to sharp strategic thinking, the strength of its creative ideas and the quality of its people as the reasons for choosing 72andSunny. Vanessa Rowed · the move · via Mediaweek, 9 Apr 2025 · paraphrased
AGENCY SAYS Berthinussen said 72andSunny was pleased to take on Big W, and talked up the brand's standing and flagged big plans for the next phase. Ross Berthinussen · the move · via Mediaweek, 9 Apr 2025 · paraphrased