KFC Australia
Marketing lead: Vanessa Rowed (Chief Marketing Officer - KFC SOPAC, since 16 June 2026) · Total appointments: 1
Roster: Special Group (unspecified) SMALL ROSTER
Loyalty indexNot enough data1 record, needs 3
Avg tenureNot enough data1 record, needs 3
CMO effect0 of 8new CMOs, change in 12 mths · based on 9 records
Next reviewNot enough data8 records, needs 3
Account barcode Solid cells: agency of record at year end. Hatched rows: seen in campaign credits, not an appointment
unspecified
242526
seen: creative
242526
seen: media
242526
seen: PR
242526
seen: social
242526
seen: digital
242526
seen: design
242526
Special GroupSpecialJoel GrunsteinGabe WoodmanseyEssenceMediacomEssenceMediacom AustraliaOgilvy PRSerina KingTahira Donohoe-BalesCarve & StitchHarry RothAKQATimothy BridgeSonar MusicNone recordedSeen in credits
Agency roster by discipline Tenure in years
| Discipline | Agency | From | To | Tenure | Retained |
|---|---|---|---|---|---|
| unspecified | Special GroupCURRENT | 25 Feb 2026 | Now | 0.6 | 0 |
Pitch predictor How it works
Not enough history to predict (8 records, needs 3 including at least two completed agency relationships).
Seen in credits Agencies credited on KFC Australia campaigns. Evidence of work, not a confirmed appointment or a win
| Agency or company | Credited for | First seen | Last seen | Campaigns | Latest source |
|---|---|---|---|---|---|
| Special SEEN IN CREDITS | creative | 16 June 2026 | 29 Sept 2026 | 9 | Go Full Chicken via Mediaweek |
| Joel Grunstein SEEN IN CREDITS | creative | 28 Sept 2026 | 29 Sept 2026 | 4 | boybands via Campaign Brief |
| Serina King SEEN IN CREDITS | social | 28 Sept 2026 | 29 Sept 2026 | 4 | boybands via Campaign Brief |
| Revolver SEEN IN CREDITS | production | 28 Sept 2026 | 29 Sept 2026 | 4 | boybands via Campaign Brief |
| The Editors SEEN IN CREDITS | post-production | 16 June 2026 | 29 Sept 2026 | 7 | Go Full Chicken via Mediaweek |
| Stu Cadzow Music + Sound: OTIS SEEN IN CREDITS | post-production | 29 Sept 2026 | 29 Sept 2026 | 1 | campaign via B&T |
| EssenceMediacom SEEN IN CREDITS | media | 29 Jan 2025 | 29 Sept 2026 | 8 | FLG via Campaign Brief |
| Tahira Donohoe-Bales SEEN IN CREDITS | social | 28 Sept 2026 | 29 Sept 2026 | 4 | boybands via Campaign Brief |
| Carve & Stitch SEEN IN CREDITS | social | 28 Sept 2026 | 29 Sept 2026 | 4 | boybands via Campaign Brief |
| Gabe Woodmansey SEEN IN CREDITS | creative | 16 June 2026 | 22 June 2026 | 5 | Go Full Chicken via Mediaweek |
| Harry Roth SEEN IN CREDITS | social | 16 June 2026 | 22 June 2026 | 5 | Go Full Chicken via Mediaweek |
| Trailer Media SEEN IN CREDITS | audio | 16 June 2026 | 22 June 2026 | 3 | campaign via Campaign Brief |
| ‘Get Inspired’ Genesis Owusu SEEN IN CREDITS | audio | 22 June 2026 | 22 June 2026 | 2 | campaign via B&T |
| Sam I Am SEEN IN CREDITS | production | 22 June 2026 | 22 June 2026 | 2 | campaign via B&T |
| EssenceMediacom Australia SEEN IN CREDITS | media | 16 June 2026 | 22 June 2026 | 3 | campaign via Campaign Brief |
| Fin Design & Effects SEEN IN CREDITS | post-production | 16 June 2026 | 16 June 2026 | 3 | Go Full Chicken via Mediaweek |
| Timothy Bridge SEEN IN CREDITS | design | 16 June 2026 | 16 June 2026 | 3 | Go Full Chicken via Mediaweek |
| EXIT – Stefan Hunt SEEN IN CREDITS | production | 16 June 2026 | 16 June 2026 | 1 | campaign via Campaign Brief |
| Sonar Music SEEN IN CREDITS | design | 16 June 2026 | 16 June 2026 | 1 | campaign via Campaign Brief |
| EXIT SEEN IN CREDITS | production | 16 June 2026 | 16 June 2026 | 1 | Go Full Chicken via Mediaweek |
| Ogilvy PR SEEN IN CREDITS | PR | 29 Jan 2025 | 29 Jan 2025 | 1 | FLG via Campaign Brief |
| Hogarth SEEN IN CREDITS | production | 29 Jan 2025 | 29 Jan 2025 | 1 | FLG via Campaign Brief |
| Rabbit SEEN IN CREDITS | production | 29 Jan 2025 | 29 Jan 2025 | 1 | FLG via Campaign Brief |
| AKQA SEEN IN CREDITS | digital | 29 Jan 2025 | 29 Jan 2025 | 1 | FLG via Campaign Brief |
Full history Every pitch, review, win and retention
| Announced | Decided | Type | Discipline | Incumbent | Winner | Also pitched | Est. $m | Status | Source |
|---|---|---|---|---|---|---|---|---|---|
| 25 Feb 2026 | 25 Feb 2026 | appointment | Special Group | confirmed | via Mediaweek |
Marketing leaders
| Person | Title | From | To |
|---|---|---|---|
| Sabrina Douglas | Marketing Director | 16 June 2026 | Now |
| Jessica Farahar | Group Marketing Manager | 16 June 2026 | Now |
| Gabby Hunt | Brand & Communications Manager | 16 June 2026 | Now |
| Vanessa Rowed | Chief Marketing Officer - KFC SOPAC | 16 June 2026 | Now |
| Jordana Smith | Brand Manager | 16 June 2026 | Now |
| Joanna Baxter | Group Marketing Manager, KFC Sopac | 22 June 2026 | Now |
| Aimee Carroll | Brand Manager, KFC Sopac | 22 June 2026 | Now |
| Johann Nielsen | Assistant Brand Manager | 28 Sept 2026 | Now |
On the record Short paraphrases with links
No quotes logged yet.