Fri 16 Oct 2026SOURCED DATA
Brands › KFC

KFC

Marketing lead: Vanessa Rowed (Chief Marketing Officer, since 20 May 2026) · Total appointments: 1

Roster: We Are Social (social) SMALL ROSTER

Loyalty indexNot enough data1 record, needs 3
Avg tenureNot enough data1 record, needs 3
CMO effect0 of 7new CMOs, change in 12 mths · based on 8 records
Next reviewNot enough data7 records, needs 3

Account barcode Solid cells: agency of record at year end. Hatched rows: seen in campaign credits, not an appointment

social
242526
seen: creative
242526
seen: media
242526
seen: PR
242526
seen: social
242526
seen: design
242526
We Are SocialSunday GravyStanley StPHD AotearoaEssenceMediacomPHDSpecial PRZed WilliamsNone recordedSeen in credits

Agency roster by discipline Tenure in years

DisciplineAgencyFromToTenureRetained
socialWe Are SocialCURRENT6 July 2025Now1.30

Pitch predictor How it works

Not enough history to predict (7 records, needs 3 including at least two completed agency relationships).

Seen in credits Agencies credited on KFC campaigns. Evidence of work, not a confirmed appointment or a win

Agency or companyCredited forFirst seenLast seenCampaignsLatest source
Special PR SEEN IN CREDITSPR4 Sept 20264 Sept 20261The Liquid Gold Exchange via Campaign Brief
PHD Aotearoa SEEN IN CREDITSmedia4 Sept 20264 Sept 20261The Liquid Gold Exchange via Campaign Brief
Sunday Gravy SEEN IN CREDITScreative20 May 202620 May 20261campaign via B&T
Revolver SEEN IN CREDITSproduction20 May 202620 May 20261campaign via B&T
EssenceMediacom SEEN IN CREDITSmedia20 May 202620 May 20261campaign via B&T
We Are Social SEEN IN CREDITSsocial20 May 202620 May 20261campaign via B&T
Stanley St SEEN IN CREDITScreative20 Aug 202420 Aug 20241campaign via Campaign Brief
FilmThreeSixty SEEN IN CREDITSproduction20 Aug 202420 Aug 20241campaign via Campaign Brief
Zed Williams SEEN IN CREDITSdesign20 Aug 202420 Aug 20241campaign via Campaign Brief
PHD SEEN IN CREDITSmedia20 Aug 202420 Aug 20241campaign via Campaign Brief

Also credited People named once in KFC campaign credits

Anna Yates (Executive Creative Director, Stanley St, Campaign Brief) · Stan Lee (Art Director, Stanley St, Campaign Brief) · Slade MacDonald (Copywriter, Stanley St, Campaign Brief) · Nathan Chambers (Head of Design, Stanley St, Campaign Brief) · Karlie Lloyd (Business Director, Stanley St, Campaign Brief) · Olivia Jackson (Senior Account Manager, Stanley St, Campaign Brief) · James McHoull (Managing Director, Stanley St, Campaign Brief) · Sage Haggart (Head of FilmThreeSixty, FilmThreeSixty, Campaign Brief) · Renate Tauetau (Senior Producer, FilmThreeSixty, Campaign Brief) · Rob Marsh (DOP, FilmThreeSixty, Campaign Brief) · Martin Spencer (Offline Editor, FilmThreeSixty, Campaign Brief) · Ben Marshall (Colourist, FilmThreeSixty, Campaign Brief) · Amanda Palenski (Creative Integration Lead, PHD, Campaign Brief) · Ella MacDonald (Associate Business Director, PHD, Campaign Brief) · Lily McCallum (Associate Digital Director, PHD, Campaign Brief) · Eliza de Mesa (Client Group Director, Pete Roins, B&T) · Jack Graham (Chief Planning Officer, Pete Roins, B&T) · Zac Kelly (Strategy Group Director, Pete Roins, B&T) · Matt Fiorenza (Implementation and Activation Group Director, Pete Roins, B&T) · Stewart Hansen (Implementation and Activation Group Director, Pete Roins, B&T) · Ben Carlson (Implementation and Activation Director, Pete Roins, B&T) · Bel Meek (Implementation and Activation Director, Pete Roins, B&T) · Taufiq Zainal (Implementation and Activation Director, Pete Roins, B&T) · Virginia Clarke (Sports and Partnerships Director, Pete Roins, B&T) · Francesca Gaymor (Influencer Associate Director, Pete Roins, B&T) · Katie Lockwood (Account Director, We Are Social, B&T) · Maddy Brice (Social Media Manager, We Are Social, B&T) · Tom Purvis (Account Manager, We Are Social, B&T)

Full history Every pitch, review, win and retention

AnnouncedDecidedTypeDisciplineIncumbentWinnerAlso pitchedEst. $mStatusSource
6 July 20256 July 2025appointmentsocialWe Are Socialconfirmedvia Campaign Brief

Marketing leaders

PersonTitleFromTo
Leanne TooMarketing Director KFC20 Aug 2024Now
Holly KnowlesSenior Brand Manager KFC20 Aug 2024Now
Sarah ClarkeSenior Brand Manager KFC20 Aug 2024Now
Vanessa RowedChief Marketing Officer20 May 2026Now
Sabrina DouglasActing Marketing Director20 May 2026Now
Jessica FaraharMarketing Manager20 May 2026Now
Jordana SmithBrand Manager20 May 2026Now

On the record Short paraphrases with links

AGENCY SAYS Shaw said We Are Social was pleased to take on KFC.
Suzie Shaw · the move · via Campaign Brief, 6 July 2025 · paraphrased