KFC
Marketing lead: Vanessa Rowed (Chief Marketing Officer, since 20 May 2026) · Total appointments: 1
Roster: We Are Social (social) SMALL ROSTER
Account barcode Solid cells: agency of record at year end. Hatched rows: seen in campaign credits, not an appointment
Agency roster by discipline Tenure in years
| Discipline | Agency | From | To | Tenure | Retained |
|---|---|---|---|---|---|
| social | We Are SocialCURRENT | 6 July 2025 | Now | 1.3 | 0 |
Pitch predictor How it works
Not enough history to predict (7 records, needs 3 including at least two completed agency relationships).
Seen in credits Agencies credited on KFC campaigns. Evidence of work, not a confirmed appointment or a win
| Agency or company | Credited for | First seen | Last seen | Campaigns | Latest source |
|---|---|---|---|---|---|
| Special PR SEEN IN CREDITS | PR | 4 Sept 2026 | 4 Sept 2026 | 1 | The Liquid Gold Exchange via Campaign Brief |
| PHD Aotearoa SEEN IN CREDITS | media | 4 Sept 2026 | 4 Sept 2026 | 1 | The Liquid Gold Exchange via Campaign Brief |
| Sunday Gravy SEEN IN CREDITS | creative | 20 May 2026 | 20 May 2026 | 1 | campaign via B&T |
| Revolver SEEN IN CREDITS | production | 20 May 2026 | 20 May 2026 | 1 | campaign via B&T |
| EssenceMediacom SEEN IN CREDITS | media | 20 May 2026 | 20 May 2026 | 1 | campaign via B&T |
| We Are Social SEEN IN CREDITS | social | 20 May 2026 | 20 May 2026 | 1 | campaign via B&T |
| Stanley St SEEN IN CREDITS | creative | 20 Aug 2024 | 20 Aug 2024 | 1 | campaign via Campaign Brief |
| FilmThreeSixty SEEN IN CREDITS | production | 20 Aug 2024 | 20 Aug 2024 | 1 | campaign via Campaign Brief |
| Zed Williams SEEN IN CREDITS | design | 20 Aug 2024 | 20 Aug 2024 | 1 | campaign via Campaign Brief |
| PHD SEEN IN CREDITS | media | 20 Aug 2024 | 20 Aug 2024 | 1 | campaign via Campaign Brief |
Also credited People named once in KFC campaign credits
Anna Yates (Executive Creative Director, Stanley St, Campaign Brief) · Stan Lee (Art Director, Stanley St, Campaign Brief) · Slade MacDonald (Copywriter, Stanley St, Campaign Brief) · Nathan Chambers (Head of Design, Stanley St, Campaign Brief) · Karlie Lloyd (Business Director, Stanley St, Campaign Brief) · Olivia Jackson (Senior Account Manager, Stanley St, Campaign Brief) · James McHoull (Managing Director, Stanley St, Campaign Brief) · Sage Haggart (Head of FilmThreeSixty, FilmThreeSixty, Campaign Brief) · Renate Tauetau (Senior Producer, FilmThreeSixty, Campaign Brief) · Rob Marsh (DOP, FilmThreeSixty, Campaign Brief) · Martin Spencer (Offline Editor, FilmThreeSixty, Campaign Brief) · Ben Marshall (Colourist, FilmThreeSixty, Campaign Brief) · Amanda Palenski (Creative Integration Lead, PHD, Campaign Brief) · Ella MacDonald (Associate Business Director, PHD, Campaign Brief) · Lily McCallum (Associate Digital Director, PHD, Campaign Brief) · Eliza de Mesa (Client Group Director, Pete Roins, B&T) · Jack Graham (Chief Planning Officer, Pete Roins, B&T) · Zac Kelly (Strategy Group Director, Pete Roins, B&T) · Matt Fiorenza (Implementation and Activation Group Director, Pete Roins, B&T) · Stewart Hansen (Implementation and Activation Group Director, Pete Roins, B&T) · Ben Carlson (Implementation and Activation Director, Pete Roins, B&T) · Bel Meek (Implementation and Activation Director, Pete Roins, B&T) · Taufiq Zainal (Implementation and Activation Director, Pete Roins, B&T) · Virginia Clarke (Sports and Partnerships Director, Pete Roins, B&T) · Francesca Gaymor (Influencer Associate Director, Pete Roins, B&T) · Katie Lockwood (Account Director, We Are Social, B&T) · Maddy Brice (Social Media Manager, We Are Social, B&T) · Tom Purvis (Account Manager, We Are Social, B&T)
Full history Every pitch, review, win and retention
| Announced | Decided | Type | Discipline | Incumbent | Winner | Also pitched | Est. $m | Status | Source |
|---|---|---|---|---|---|---|---|---|---|
| 6 July 2025 | 6 July 2025 | appointment | social | We Are Social | confirmed | via Campaign Brief |
Marketing leaders
| Person | Title | From | To |
|---|---|---|---|
| Leanne Too | Marketing Director KFC | 20 Aug 2024 | Now |
| Holly Knowles | Senior Brand Manager KFC | 20 Aug 2024 | Now |
| Sarah Clarke | Senior Brand Manager KFC | 20 Aug 2024 | Now |
| Vanessa Rowed | Chief Marketing Officer | 20 May 2026 | Now |
| Sabrina Douglas | Acting Marketing Director | 20 May 2026 | Now |
| Jessica Farahar | Marketing Manager | 20 May 2026 | Now |
| Jordana Smith | Brand Manager | 20 May 2026 | Now |