Poem
Type: PR
Leadership: Rob Lowe (Founder), Georgia Crean (Social Lead), Katie Raleigh (Managing Director. "Social Media Has Evolved Dramatically, and Today), Alex Watts (Executive Director of Social and Strategy) · 8 people recorded in total
Career W-L3-0
Retained0
Net $m+0.0
Clients3
2026 rankn/a
Year by year Sortable
| Year | W | L | Ret. | Won $m | Lost $m | Net $m | League rank |
|---|---|---|---|---|---|---|---|
| 2025 | 2 | 0 | 0 | 0.0 | 0.0 | 0.0 | 32 |
| 2024 | 1 | 0 | 0 | 0.0 | 0.0 | 0.0 | 80 |
| Career | 3 | 0 | 0 | 0.0 | 0.0 | 0.0 |
Current clients
| Brand | Discipline | Since | Tenure | At risk |
|---|---|---|---|---|
| El Jannah | PR | 16 Jan 2025 | 1.7 | |
| Google Australia | PR | 16 Dec 2024 | 1.8 | |
| McCain | media | 11 Mar 2025 | 1.6 |
Followed Marketers this agency followed to a new brand · All connections
No follow recorded. Connections are only drawn between people named together in one source, never from agency rosters.
On the record Client reasons and this agency's own words, paraphrased · cliché score 4 per quote (league)
AGENCY SAYS Raleigh said Poem was thrilled to take on McCain, and talked up the brand's standing. Katie Raleigh on McCain · the move · via Mediaweek, 11 Mar 2025 · paraphrased
WHY THEY WON Woodcock said Poem stood out for sharp strategic thinking, a clear grasp of the customer and category and the strength of its creative ideas. George Woodcock on McCain · the move · via Mediaweek, 11 Mar 2025 · paraphrased
WHY THEY WON Issa said Poem stood out for the strength of its creative ideas, the quality of its people and a collaborative way of working. Adam Issa on El Jannah · the move · via Mediaweek, 16 Jan 2025 · paraphrased
AGENCY SAYS Farah said Poem was thrilled to take on El Jannah, and talked up the brand's standing. Rhania Farah on El Jannah · the move · via Mediaweek, 16 Jan 2025 · paraphrased
WHY THEY WON Maurer credited Poem with the strength of its creative ideas, a close cultural match and strong chemistry with the client team. Katrin Maurer on Google Australia · the move · via Campaign Brief, 16 Dec 2024 · paraphrased
AGENCY SAYS Raleigh said Poem was delighted to take on Google Australia, and talked up the brand's standing. Katie Raleigh on Google Australia · the move · via Campaign Brief, 16 Dec 2024 · paraphrased
Seen in credits Campaign credits. Not appointments or wins
| Latest | Brand | Credited for | Campaign | Source |
|---|---|---|---|---|
| 20 Mar 2024 | Uber SEEN IN CREDITS | creative | Australia | Mediaweek |
| 20 Mar 2024 | Uber SEEN IN CREDITS | social | Australia | Mediaweek |
| 20 Nov 2025 | PlayStation AU SEEN IN CREDITS | PR | It Happens on PS5 | B&T |
Wins and losses
| Date | Brand | Discipline | Result | Other agency | Est. $m |
|---|---|---|---|---|---|
| 11 Mar 2025 | McCain | media | Won | ||
| 16 Jan 2025 | El Jannah | PR | Won | ||
| 16 Dec 2024 | Google Australia | PR | Won |