El Jannah
Marketing lead: Adam Issa (Chief Marketing Officer, since 16 Jan 2025) · Total appointments: 2
Roster: Poem (PR), alt/shift/ (social) SMALL ROSTER
Loyalty indexNot enough data2 records, needs 3
Avg tenureNot enough data2 records, needs 3
CMO effect0 of 4new CMOs, change in 12 mths · based on 6 records
Next reviewNot enough data4 records, needs 3
Account barcode Solid cells: agency of record at year end. Hatched rows: seen in campaign credits, not an appointment
PR
242526
social
242526
seen: media
242526
seen: social
242526
Poemalt/shift/Calista TjopurtraMagicaltNone recordedSeen in credits
Agency roster by discipline Tenure in years
| Discipline | Agency | From | To | Tenure | Retained |
|---|---|---|---|---|---|
| PR | PoemCURRENT | 16 Jan 2025 | Now | 1.7 | 0 |
| social | alt/shift/CURRENT | 3 May 2026 | Now | 0.5 | 0 |
Pitch predictor How it works
Not enough history to predict (4 records, needs 3 including at least two completed agency relationships).
Seen in credits Agencies credited on El Jannah campaigns. Evidence of work, not a confirmed appointment or a win
| Agency or company | Credited for | First seen | Last seen | Campaigns | Latest source |
|---|---|---|---|---|---|
| Calista Tjopurtra SEEN IN CREDITS | media | 18 May 2026 | 18 May 2026 | 1 | Who Can Resist? via B&T |
| Magic SEEN IN CREDITS | media | 18 May 2026 | 18 May 2026 | 1 | Who Can Resist? via B&T |
| alt SEEN IN CREDITS | social | 18 May 2026 | 18 May 2026 | 1 | Who Can Resist? via B&T |
Also credited People named once in El Jannah campaign credits
Shahram Ghaffurian (CEO, Magic, B&T) · Brent Atkiins (Senior Engagement Manager, Magic, B&T) · Damian Davitt (Head of Social & Content, alt, B&T) · Ally Moloney (Social & Content Account Director, alt, B&T)
Full history Every pitch, review, win and retention
| Announced | Decided | Type | Discipline | Incumbent | Winner | Also pitched | Est. $m | Status | Source |
|---|---|---|---|---|---|---|---|---|---|
| 3 May 2026 | 3 May 2026 | appointment | social | alt/shift/ | confirmed | via Campaign Briefvia B&Tvia LBBvia Mediaweek | |||
| 16 Jan 2025 | 16 Jan 2025 | appointment | PR | Poem | confirmed | via Mediaweek |
Marketing leaders
| Person | Title | From | To |
|---|---|---|---|
| Adam Issa | Chief Marketing Officer | 16 Jan 2025 | Now |
| Krystal Cook | Brand Manager | 18 May 2026 | Now |
| Sandesh Thapa | Community Marketing Specialist | 18 May 2026 | Now |
| Ming Yao | Performance Marketing Lead | 18 May 2026 | Now |
On the record Short paraphrases with links
AGENCY SAYS Raleigh said alt/shift/ was pleased to take on El Jannah, and talked up the brand's standing and stressed the fit between the two teams. Katie Raleigh · the move · via Campaign Brief, 3 May 2026 · paraphrased
WHY THEY WON Issa credited alt/shift/ with a clear grasp of the customer and category, a close cultural match and a collaborative way of working. Adam Issa · the move · via Mediaweek, 3 May 2026 · paraphrased
WHY THEY WON Issa said Poem stood out for the strength of its creative ideas, the quality of its people and a collaborative way of working. Adam Issa · the move · via Mediaweek, 16 Jan 2025 · paraphrased
AGENCY SAYS Farah said Poem was thrilled to take on El Jannah, and talked up the brand's standing. Rhania Farah · the move · via Mediaweek, 16 Jan 2025 · paraphrased