McCain
Marketing lead: George Woodcock (Social and PR Marketing Manager, since 11 Mar 2025) · Total appointments: 2
Roster: Poem (media) SMALL ROSTER
Loyalty indexNot enough data2 records, needs 3
Avg tenureNot enough data2 records, needs 3
CMO effect0 of 1new CMOs, change in 12 mths · based on 3 records
Next reviewNot enough data2 records, needs 3
Account barcode Solid cells: agency of record at year end. Hatched rows: seen in campaign credits, not an appointment
media
242526
PHD AustraliaPoemNone recorded
Agency roster by discipline Tenure in years
| Discipline | Agency | From | To | Tenure | Retained |
|---|---|---|---|---|---|
| media | PoemCURRENT | 11 Mar 2025 | Now | 1.6 | 0 |
| media | PHD Australia | 6 Feb 2024 | 11 Mar 2025 | 1.1 | 0 |
Pitch predictor How it works
Not enough history to predict (2 records, needs 3 including at least two completed agency relationships).
Full history Every pitch, review, win and retention
| Announced | Decided | Type | Discipline | Incumbent | Winner | Also pitched | Est. $m | Status | Source |
|---|---|---|---|---|---|---|---|---|---|
| 11 Mar 2025 | 11 Mar 2025 | appointment | media | Poem | confirmed | via Mediaweek | |||
| 6 Feb 2024 | 6 Feb 2024 | appointment | media | PHD Australia | confirmed | via Mediaweek |
Marketing leaders
| Person | Title | From | To |
|---|---|---|---|
| George Woodcock | Social and PR Marketing Manager | 11 Mar 2025 | Now |
On the record Short paraphrases with links
AGENCY SAYS Raleigh said Poem was thrilled to take on McCain, and talked up the brand's standing. Katie Raleigh · the move · via Mediaweek, 11 Mar 2025 · paraphrased
WHY THEY WON Woodcock said Poem stood out for sharp strategic thinking, a clear grasp of the customer and category and the strength of its creative ideas. George Woodcock · the move · via Mediaweek, 11 Mar 2025 · paraphrased