Uber
Marketing lead: Nicole Bardsley (Head of Marketing, ANZ, since 21 Oct 2024) · Total appointments: 0
Roster: No confirmed appointments recorded. See credits below.
Loyalty indexNot enough data0 records, needs 3
Avg tenureNot enough data0 records, needs 3
CMO effect0 of 6new CMOs, change in 12 mths · based on 6 records
Next reviewNot enough data6 records, needs 3
Account barcode Solid cells: agency of record at year end. Hatched rows: seen in campaign credits, not an appointment
seen: creative
242526
seen: media
242526
seen: PR
242526
seen: social
242526
RXHello SocialPoemJulian Rizzo-SmithEssenceMediacomHaley EvirgenChanelle MurrayHistory Will Be KindNone recordedSeen in credits
Agency roster by discipline Tenure in years
| Discipline | Agency | From | To | Tenure | Retained |
|---|
Pitch predictor How it works
Not enough history to predict (6 records, needs 3 including at least two completed agency relationships).
Seen in credits Agencies credited on Uber campaigns. Evidence of work, not a confirmed appointment or a win
| Agency or company | Credited for | First seen | Last seen | Campaigns | Latest source |
|---|---|---|---|---|---|
| Julian Rizzo-Smith SEEN IN CREDITS | media | 6 Oct 2026 | 8 Oct 2026 | 2 | campaign via Campaign Brief |
| New Zealand Red Cross SEEN IN CREDITS | other | 6 Oct 2026 | 8 Oct 2026 | 2 | campaign via Campaign Brief |
| EssenceMediacom SEEN IN CREDITS | media | 21 Mar 2024 | 8 Oct 2026 | 5 | second via Campaign Brief |
| RX SEEN IN CREDITS | creative | 6 Oct 2026 | 8 Oct 2026 | 2 | campaign via Campaign Brief |
| Haley Evirgen SEEN IN CREDITS | media | 21 Oct 2024 | 21 Oct 2024 | 1 | campaign via Campaign Brief |
| Scott Maclean (More Better) SEEN IN CREDITS | post-production | 21 Oct 2024 | 21 Oct 2024 | 1 | campaign via Campaign Brief |
| Hello Social SEEN IN CREDITS | creative | 16 Aug 2024 | 16 Aug 2024 | 1 | campaign via Campaign Brief |
| History Will Be Kind SEEN IN CREDITS | PR | 16 Aug 2024 | 16 Aug 2024 | 1 | campaign via Campaign Brief |
| Chanelle Murray SEEN IN CREDITS | media | 21 Mar 2024 | 21 Mar 2024 | 1 | second via Campaign Brief |
| Poem SEEN IN CREDITS | creative | 21 Mar 2024 | 21 Mar 2024 | 1 | second via Campaign Brief |
| Poem SEEN IN CREDITS | social | 21 Mar 2024 | 21 Mar 2024 | 1 | second via Campaign Brief |
Full history Every pitch, review, win and retention
| Announced | Decided | Type | Discipline | Incumbent | Winner | Also pitched | Est. $m | Status | Source |
|---|
Marketing leaders
| Person | Title | From | To |
|---|---|---|---|
| Andy Morley | Director of Marketing, APAC | 21 Mar 2024 | Now |
| Tom Walter | Head of Brand Marketing, Uber Carshare | 21 Mar 2024 | Now |
| Ashley Martin | Marketing Manager, ANZ | 21 Mar 2024 | Now |
| Nicole Bardsley | Head of Marketing, ANZ | 21 Oct 2024 | Now |
| Sally Luff | Marketing Manager, ANZ | 21 Oct 2024 | Now |
| Olivia Sykes | Senior Marketing Manager, ANZ | 6 Oct 2026 | Now |
On the record Short paraphrases with links
No quotes logged yet.