McCain appoints Poem for media
Brand: McCain · Discipline: media · Type: appointment · Confidence: confirmed
Marketing lead at the time: George Woodcock
Est. billingsn/a
Announced11 Mar 2025
Decided11 Mar 2025
The field
| Agency | Role | Stage |
|---|---|---|
| Poem | Winner | Appointed |
Sources Links only
- Mediaweek, 11 Mar 20250
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On the record Paraphrased, with tags
AGENCY SAYS Raleigh said Poem was thrilled to take on McCain, and talked up the brand's standing. Katie Raleigh on McCain · the move · via Mediaweek, 11 Mar 2025 · paraphrased
WHY THEY WON Woodcock said Poem stood out for sharp strategic thinking, a clear grasp of the customer and category and the strength of its creative ideas. George Woodcock on McCain · the move · via Mediaweek, 11 Mar 2025 · paraphrased