Spirit of Tasmania
Marketing lead: Kylie Holandsjo (General Manager of Sales and Marketing, since 4 Aug 2025) · Total appointments: 2
Roster: CHEP Network (creative), PHD (media) SMALL ROSTER
Loyalty indexNot enough data2 records, needs 3
Avg tenureNot enough data2 records, needs 3
CMO effect0 of 1new CMOs, change in 12 mths · based on 3 records
Next reviewNot enough data1 record, needs 3
Account barcode Solid cells: agency of record at year end. Hatched rows: seen in campaign credits, not an appointment
creative
242526
media
242526
CHEP NetworkPHDNone recorded
Agency roster by discipline Tenure in years
| Discipline | Agency | From | To | Tenure | Retained |
|---|---|---|---|---|---|
| creative | CHEP NetworkCURRENT | 4 Mar 2024 | Now | 2.6 | 0 |
| media | PHDCURRENT | 4 Aug 2025 | Now | 1.2 | 0 |
Pitch predictor How it works
Not enough history to predict (1 records, needs 3 including at least two completed agency relationships).
Seen in credits Agencies credited on Spirit of Tasmania campaigns. Evidence of work, not a confirmed appointment or a win
| Agency or company | Credited for | First seen | Last seen | Campaigns | Latest source |
|---|---|---|---|---|---|
| Revolver SEEN IN CREDITS | production | 8 Aug 2024 | 8 Aug 2024 | 1 | Pack more in. Get more out. via Campaign Brief |
| The Glue Society Studios SEEN IN CREDITS | post-production | 8 Aug 2024 | 8 Aug 2024 | 1 | Pack more in. Get more out. via Campaign Brief |
Also credited People named once in Spirit of Tasmania campaign credits
Pete Baker (Director, Revolver, Campaign Brief) · Joel Dias (SFX Editor, Josh Pearson, Campaign Brief)
Full history Every pitch, review, win and retention
| Announced | Decided | Type | Discipline | Incumbent | Winner | Also pitched | Est. $m | Status | Source |
|---|---|---|---|---|---|---|---|---|---|
| 4 Aug 2025 | 4 Aug 2025 | appointment | media | PHD | reported | via B&Tvia Mediaweek | |||
| 4 Mar 2024 | 4 Mar 2024 | appointment | creative | CHEP Network | confirmed | via Campaign Brief |
Marketing leaders
| Person | Title | From | To |
|---|---|---|---|
| Kylie Holandsjo | General Manager of Sales and Marketing | 4 Aug 2025 | Now |
On the record Short paraphrases with links
WHY THEY WON Holandsjo said PHD stood out for the quality of its people and a clear grasp of the customer and category. Kylie Holandsjo · the move · via B&T, 4 Aug 2025 · paraphrased
AGENCY SAYS Lawson said PHD was excited to take on Spirit of Tasmania, and talked up the brand's standing. Simon Lawson · the move · via B&T, 4 Aug 2025 · paraphrased