Fri 16 Oct 2026SOURCED DATA
Brands › ANZ

ANZ

Marketing lead: Sian Chadwick (Chief Marketing Officer, since 14 Apr 2024) · Total appointments: 2

Roster: Leo (creative), PHD (media) SMALL ROSTER

Loyalty indexNot enough data2 records, needs 3
Avg tenureNot enough data2 records, needs 3
CMO effect0 of 7new CMOs, change in 12 mths · based on 9 records
Next reviewNot enough data7 records, needs 3

Account barcode Solid cells: agency of record at year end. Hatched rows: seen in campaign credits, not an appointment

creative
242526
media
242526
seen: creative
242526
seen: media
242526
seen: PR
242526
LeoPHDSpecialNic BuckinghamSpecial AustraliaGabe WoodmanseyPHD AustraliaStacy OularisBrad HowarthThrive PRNone recordedSeen in credits

Agency roster by discipline Tenure in years

DisciplineAgencyFromToTenureRetained
creativeLeoCURRENT22 Oct 2024Now2.00
mediaPHDCURRENT2 Oct 2026Now0.00

Pitch predictor How it works

Not enough history to predict (7 records, needs 3 including at least two completed agency relationships).

Seen in credits Agencies credited on ANZ campaigns. Evidence of work, not a confirmed appointment or a win

Agency or companyCredited forFirst seenLast seenCampaignsLatest source
Special SEEN IN CREDITScreative20 Mar 20252 Apr 20252campaign via B&T
PHD Australia SEEN IN CREDITSmedia14 Apr 20242 Apr 20253campaign via Campaign Brief
Thrive PR SEEN IN CREDITSPR14 Apr 20242 Apr 20252campaign via Campaign Brief
Eardrum SEEN IN CREDITSaudio2 Apr 20252 Apr 20251Business Start Right via Campaign Brief
Nic Buckingham SEEN IN CREDITScreative20 Mar 202520 Mar 20251campaign via B&T
Revolver SEEN IN CREDITSproduction14 Apr 202420 Mar 20252campaign via Campaign Brief
Stacy Oularis SEEN IN CREDITSmedia14 Apr 202414 Apr 20241campaign via Campaign Brief
Special Australia SEEN IN CREDITScreative14 Apr 202414 Apr 20241campaign via Campaign Brief
Gabe Woodmansey SEEN IN CREDITScreative14 Apr 202414 Apr 20241campaign via Campaign Brief
Louis & Co SEEN IN CREDITSproduction14 Apr 202414 Apr 20241campaign via Campaign Brief
Brad Howarth SEEN IN CREDITSmedia14 Apr 202414 Apr 20241campaign via Campaign Brief

Full history Every pitch, review, win and retention

AnnouncedDecidedTypeDisciplineIncumbentWinnerAlso pitchedEst. $mStatusSource
8 Aug 20252 Oct 2026retentionmediaPHDPHDconfirmedvia Mumbrellavia Campaign Briefvia B&T
22 Oct 202422 Oct 2024appointmentcreativeLeoconfirmedvia Campaign Brief

Marketing leaders

PersonTitleFromTo
Sian ChadwickChief Marketing Officer14 Apr 2024Now
Patrick BarbaroHead of Marketing, Brand & Advertising14 Apr 2024Now
Luana HughesHead of Marketing, ANZ Plus & Deposits14 Apr 2024Now
Alex DjambovHead of Marketing, Credit Cards & Personal Loans14 Apr 2024Now
Tuulia LampiBrand Strategy Lead14 Apr 2024Now
Daniel BeseBrand Strategy Manager14 Apr 2024Now
Ben SkelseyHead of Marketing, Brand & Advertising20 Mar 2025Now

On the record Short paraphrases with links

WHY THEY WON Chadwick said PHD stood out for a record of commercial results, its data and technology capability and sharp strategic thinking.
effectivenessdata and technologystrategic thinkingdelightedfuture-focused
Sian Chadwick · the move · via B&T, 2 Oct 2026 · paraphrased
WHY THEY WON Chadwick said Leo stood out for a collaborative way of working, a clear grasp of the customer and category and sharp strategic thinking.
partnershipaudience understandingstrategic thinkingdelighted
Sian Chadwick · the move · via Campaign Brief, 22 Oct 2024 · paraphrased
AGENCY SAYS Pickens said Leo was excited to take on ANZ, and flagged big plans for the next phase.
excitednext chapterprivilege
Clare Pickens · the move · via Campaign Brief, 22 Oct 2024 · paraphrased