Fri 16 Oct 2026SOURCED DATA
Brands › PepsiCo

PepsiCo

Marketing lead: Vandita Pandey (Chief Marketing Officer, Snacks & Beverages, since 4 Feb 2024) · Total appointments: 1

Roster: Publicis (media) SMALL ROSTER

Loyalty indexNot enough data1 record, needs 3
Avg tenureNot enough data1 record, needs 3
CMO effect2 of 6new CMOs, change in 12 mths · based on 7 records
Next reviewNot enough data6 records, needs 3

Account barcode Solid cells: agency of record at year end. Hatched rows: seen in campaign credits, not an appointment

media
242526
seen: creative
242526
seen: media
242526
seen: PR
242526
PublicisSpecial AustraliaMark StarmachVaynerMedia AustraliaSpecialPHDTrio (PHD) MediaTrio (PHD Australia)MangoNone recordedSeen in credits

Agency roster by discipline Tenure in years

DisciplineAgencyFromToTenureRetained
mediaPublicisCURRENT2 Sept 2026Now0.10

Pitch predictor How it works

Not enough history to predict (6 records, needs 3 including at least two completed agency relationships).

Seen in credits Agencies credited on PepsiCo campaigns. Evidence of work, not a confirmed appointment or a win

Agency or companyCredited forFirst seenLast seenCampaignsLatest source
Special Australia SEEN IN CREDITScreative25 Sept 202525 Sept 20251campaign via B&T
Mark Starmach SEEN IN CREDITScreative25 Sept 202525 Sept 20251campaign via B&T
Mosaic Music & Sound SEEN IN CREDITSaudio25 Sept 202525 Sept 20251campaign via B&T
PHD SEEN IN CREDITSmedia25 Sept 202525 Sept 20251campaign via B&T
VaynerMedia Australia SEEN IN CREDITScreative9 Aug 20249 Aug 20241campaign via Mediaweek
Trio (PHD) Media SEEN IN CREDITSmedia9 Aug 20249 Aug 20241campaign via Mediaweek
Mango SEEN IN CREDITSPR9 Aug 20249 Aug 20241campaign via Mediaweek
Special SEEN IN CREDITScreative4 Feb 20244 Feb 20241campaign via Campaign Brief
Trio (PHD Australia) SEEN IN CREDITSmedia4 Feb 20244 Feb 20241campaign via Campaign Brief
The Pool Collective SEEN IN CREDITSproduction4 Feb 20244 Feb 20241campaign via Campaign Brief

Also credited People named once in PepsiCo campaign credits

Simon Gibson (Creative Directors, Special, Campaign Brief) · Nils Eberhardt (Creative Directors, Special, Campaign Brief) · Danielle Senecky (Integrated Producer, Special, Campaign Brief) · Emily Willis (Integrated Producer, Special, Campaign Brief) · Sarah Halpin (PR Account Director, Special, Campaign Brief) · Caity Cowper (Team Lead, Mark Starmach, B&T) · Stephanie Cheung (Senior Business Manager, Mark Starmach, B&T) · Lucy Walker (Creative Services Manager, Ada Tuna, B&T) · Grace Parsons (Planning Manager, PHD, B&T) · Tasnia Sheikh (Media Implementation Account Executive, PHD, B&T) · George Grigoriou (Media Implementation Account Manager, PHD, B&T) · Anna Wiebe (Media Implementation Account Executive, PHD, B&T) · Agne Staraite (Media Implementation Account Director, PHD, B&T) · Tabitha Fairbairn (Managing Director, Mango, Mediaweek) · Angela McCann (General Manager, Mango, Mediaweek) · Natalia Katsionis (Account Director, Mango, Mediaweek) · Renay Hung (Account Manager, Mango, Mediaweek)

Full history Every pitch, review, win and retention

AnnouncedDecidedTypeDisciplineIncumbentWinnerAlso pitchedEst. $mStatusSource
2 Sept 20262 Sept 2026appointmentmediaNATIONPublicisconfirmedvia Mediaweek

Marketing leaders

PersonTitleFromTo
Vandita PandeyChief Marketing Officer, Snacks & Beverages4 Feb 2024Now
Susan PressPepsiCo ANZ Marketing Director Beverages4 Feb 2024Now
Tiana HandelMarketing Manager4 Feb 2024Now
Candy WongBrand Manager4 Feb 2024Now
Tom FloydPepsiCo ANZ Marketing Manager CSDs25 Sept 2025Now
Maya BirvePepsiCo ANZ Senior Brand Manager CSDs25 Sept 2025Now

On the record Short paraphrases with links

No quotes logged yet.