Fri 16 Oct 2026SOURCED DATA
People › Sophie Baker

Sophie Baker

Latest recorded: Founder and Managing Director, Wanderlust Union (seen 18 Sept 2025, source)

Roles recorded: 2 · Agency appointments made: 0 · Quotes logged: 1 · Campaign credits: 2

AGENCY SAYS Baker said Wanderlust Union was thrilled to take on Sofitel Sydney Wentworth, and talked up the brand's standing and flagged big plans for the next phase. Sophie Baker on Sofitel Sydney Wentworth · the move · via Campaign Brief, 18 Sept 2025 · paraphrased

Career Sortable

First seenToTitleOrganisationYears
20 Jan 2025NowManager Campaigns & ContentTom Morris – Brand Health1.7
18 Sept 2025NowFounder and Managing DirectorWanderlust Union1.1

Connections 3 · named together in one source · All

WithHowCountYearsEvidence
Kylie DevineSame credit22025Campaign Brief 20 Jan 2025 credit #601 · B&T 20 Jan 2025 credit #1365
Tshinta HarbortSame credit22025Campaign Brief 20 Jan 2025 credit #601 · B&T 20 Jan 2025 credit #1365
Patricia HigginsSame article12025Campaign Brief 18 Sept 2025

Campaign credits Seen in credits. Not appointments

DateBrandCampaignCredited asForSource
20 Jan 2025CQUniversity AustraliaManager Campaigns & ContentTom Morris – Brand HealthCampaign Brief
20 Jan 2025CQUniversity AustraliaManager Campaigns & ContentTom Morris – Brand HealthB&T

Every quote Short paraphrases with a link to the source

DateBrandParaphrase and tagsSource
18 Sept 2025Sofitel Sydney WentworthBaker said Wanderlust Union was thrilled to take on Sofitel Sydney Wentworth, and talked up the brand's standing and flagged big plans for the next phase.
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Campaign Brief