Sofitel Sydney Wentworth
Marketing lead: Patricia Higgins (Director of Marketing & Public Relations, since 18 Sept 2025) · Total appointments: 1
Roster: Wanderlust Union (PR) SMALL ROSTER
Loyalty indexNot enough data1 record, needs 3
Avg tenureNot enough data1 record, needs 3
CMO effectNot enough data2 records, needs 3
Next reviewNot enough data1 record, needs 3
Account barcode Solid cells: agency of record at year end. Hatched rows: seen in campaign credits, not an appointment
PR
242526
Wanderlust UnionNone recorded
Agency roster by discipline Tenure in years
| Discipline | Agency | From | To | Tenure | Retained |
|---|---|---|---|---|---|
| PR | Wanderlust UnionCURRENT | 18 Sept 2025 | Now | 1.1 | 0 |
Pitch predictor How it works
Not enough history to predict (1 records, needs 3 including at least two completed agency relationships).
Full history Every pitch, review, win and retention
| Announced | Decided | Type | Discipline | Incumbent | Winner | Also pitched | Est. $m | Status | Source |
|---|---|---|---|---|---|---|---|---|---|
| 18 Sept 2025 | 18 Sept 2025 | appointment | PR | Wanderlust Union | confirmed | via Campaign Brief |
Marketing leaders
| Person | Title | From | To |
|---|---|---|---|
| Patricia Higgins | Director of Marketing & Public Relations | 18 Sept 2025 | Now |
On the record Short paraphrases with links
AGENCY SAYS Baker said Wanderlust Union was thrilled to take on Sofitel Sydney Wentworth, and talked up the brand's standing and flagged big plans for the next phase. Sophie Baker · the move · via Campaign Brief, 18 Sept 2025 · paraphrased
WHY THEY WON Higgins said Wanderlust Union stood out for a close cultural match, strong chemistry with the client team and a collaborative way of working. Patricia Higgins · the move · via Campaign Brief, 18 Sept 2025 · paraphrased