Fri 16 Oct 2026SOURCED DATA
Agencies › Wanderlust Union

Wanderlust Union

Type: PR

Leadership: Sophie Baker (Founder and Managing Director)

Career W-L1-0
Retained0
Net $m+0.0
Clients1
2026 rankn/a

Year by year Sortable

YearWLRet.Won $mLost $mNet $mLeague rank
20251000.00.00.0140
Career1000.00.00.0

Current clients

BrandDisciplineSinceTenureAt risk
Sofitel Sydney WentworthPR18 Sept 20251.1

Followed Marketers this agency followed to a new brand · All connections

No follow recorded. Connections are only drawn between people named together in one source, never from agency rosters.

On the record Client reasons and this agency's own words, paraphrased · cliché score 3 per quote (league)

AGENCY SAYS Baker said Wanderlust Union was thrilled to take on Sofitel Sydney Wentworth, and talked up the brand's standing and flagged big plans for the next phase. Sophie Baker on Sofitel Sydney Wentworth · the move · via Campaign Brief, 18 Sept 2025 · paraphrased
WHY THEY WON Higgins said Wanderlust Union stood out for a close cultural match, strong chemistry with the client team and a collaborative way of working. Patricia Higgins on Sofitel Sydney Wentworth · the move · via Campaign Brief, 18 Sept 2025 · paraphrased

Wins and losses

DateBrandDisciplineResultOther agencyEst. $m
18 Sept 2025Sofitel Sydney WentworthPRWon