Sofitel Sydney Wentworth appoints Wanderlust Union for PR
Brand: Sofitel Sydney Wentworth · Discipline: PR · Type: appointment · Confidence: confirmed
Marketing lead at the time: Patricia Higgins
Est. billingsn/a
Announced18 Sept 2025
Decided18 Sept 2025
The field
| Agency | Role | Stage |
|---|---|---|
| Wanderlust Union | Winner | Appointed |
Sources Links only
- Campaign Brief, 18 Sept 20250
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On the record Paraphrased, with tags
AGENCY SAYS Baker said Wanderlust Union was thrilled to take on Sofitel Sydney Wentworth, and talked up the brand's standing and flagged big plans for the next phase. Sophie Baker on Sofitel Sydney Wentworth · the move · via Campaign Brief, 18 Sept 2025 · paraphrased
WHY THEY WON Higgins said Wanderlust Union stood out for a close cultural match, strong chemistry with the client team and a collaborative way of working. Patricia Higgins on Sofitel Sydney Wentworth · the move · via Campaign Brief, 18 Sept 2025 · paraphrased