Dentsu Creative
Type: creative
Leadership: Ben Coulson (Chief Creative Officer), Sarah McGregor (Executive Creative Director), Zac Pritchard (Executive Creative Director), Graham Alvarez-Jarratt (Chief Strategy Officer), Katie Firth (Managing Director), David Halter (Chief Practice Officer), Josh Campbell (Associate Creative Director), Mitchell Sutton (Associate Creative Director), Claire Webber (Strategy Director) · 10 people recorded in total
Career W-L2-2
Retained0
Net $m+0.0
Clients1
2026 rank161
Year by year Sortable
| Year | W | L | Ret. | Won $m | Lost $m | Net $m | League rank |
|---|---|---|---|---|---|---|---|
| 2026 | 0 | 1 | 0 | 0.0 | 0.0 | 0.0 | 161 |
| 2025 | 1 | 1 | 0 | 0.0 | 0.0 | 0.0 | 156 |
| 2024 | 1 | 0 | 0 | 0.0 | 0.0 | 0.0 | 51 |
| Career | 2 | 2 | 0 | 0.0 | 0.0 | 0.0 |
Current clients
| Brand | Discipline | Since | Tenure | At risk |
|---|---|---|---|---|
| Chery | creative | 17 June 2025 | 1.3 |
Followed Marketers this agency followed to a new brand · All connections
No follow recorded. Connections are only drawn between people named together in one source, never from agency rosters.
On the record Client reasons and this agency's own words, paraphrased
WHY THEY WON Harris pointed to the strength of its creative ideas, sharp strategic thinking and strong chemistry with the client team as the reasons for choosing Dentsu Creative. Lucas Harris on Chery · the move · via Campaign Brief, 17 June 2025 · paraphrased
Seen in credits Campaign credits. Not appointments or wins
| Latest | Brand | Credited for | Campaign | Source |
|---|---|---|---|---|
| 8 Apr 2026 | FreshChoice SEEN IN CREDITS | digital | Add to Cart | Campaign Brief |
| 17 Feb 2026 | Woolworths New Zealand SEEN IN CREDITS | social | Campaign Brief | |
| 16 Mar 2025 | Royal Melbourne Institute of Technology (RMIT) SEEN IN CREDITS | creative | What the future?! | Campaign Brief |
| 28 Sept 2026 | Chery SEEN IN CREDITS | creative | Mumbrella |
Wins and losses
| Date | Brand | Discipline | Result | Other agency | Est. $m |
|---|---|---|---|---|---|
| 22 June 2026 | THE ICONIC | creative | Lost | Emotive | |
| 17 June 2025 | Chery | creative | Won | ||
| 25 Mar 2025 | Kmart Australia | creative | Lost | Clemenger | |
| 3 Oct 2024 | Adobe | creative | Won |