Goodman Fielder retains Initiative for media
Brand: Goodman Fielder · Discipline: media · Type: retention · Confidence: confirmed
Marketing lead at the time: Christine Fung
Est. billingsn/a
Announced13 Jan 2025
Decided13 Jan 2025
The field
| Agency | Role | Stage |
|---|---|---|
| Initiative | Incumbent | Retained |
Sources Links only
- Campaign Brief, 13 Jan 20250
- Mediaweek, 14 Jan 20250
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On the record Paraphrased, with tags
WHY THEY WON Fung said Initiative stood out for a collaborative way of working, sharp strategic thinking and a close cultural match. Christine Fung on Goodman Fielder · the move · via Mediaweek, 14 Jan 2025 · paraphrased