Christine Fung
Latest recorded: VP Marketing and R&D ANZ, SunRice (seen 6 Oct 2026, source)
Roles recorded: 2 · Agency appointments made: 2 · Quotes logged: 1 · Campaign credits: 7
WHY THEY WON Fung said Initiative stood out for a collaborative way of working, sharp strategic thinking and a close cultural match. Christine Fung on Goodman Fielder · the move · via Mediaweek, 14 Jan 2025 · paraphrased
CMO movement rating0.0 / 10Low mover · based on 4 records
Movement rating breakdown Method
| Role | Brand | Moves in tenure | Agency changes | Within 12 months of starting | Months to first change |
|---|---|---|---|---|---|
| CMO & Grocery Business Unit Director | Goodman Fielder | 2 | 0 | 0 | n/a |
| VP Marketing and R&D ANZ | SunRice | 0 | 0 | 0 | n/a |
0% of roles saw an agency change within 12 months. Based on 4 records.
Career Sortable
| First seen | To | Title | Organisation | Years |
|---|---|---|---|---|
| 24 July 2024 | Now | CMO & Grocery Business Unit Director | Goodman Fielder | 2.2 |
| 9 Sept 2025 | Now | VP Marketing and R&D ANZ | SunRice | 1.1 |
Agencies appointed on their watch
| Date | Brand | Discipline | Agency | Change? |
|---|---|---|---|---|
| 17 Feb 2026 | Goodman Fielder | Curious Nation | No | |
| 13 Jan 2025 | Goodman Fielder | media | Initiative | No |
Connections 40 · named together in one source · All
Showing the 30 strongest of 40.
Campaign credits Seen in credits. Not appointments
| Date | Brand | Campaign | Credited as | For | Source |
|---|---|---|---|---|---|
| 9 Sept 2025 | SunRice | SunRice Baby | Chief Marketing Officer ANZ | SunRice | Campaign Brief |
| 20 Feb 2025 | Goodman Fielder | CMO & Grocery Business Unit Director | Goodman Fielder | Campaign Brief | |
| 12 Sept 2024 | Goodman Fielder | CMO | Goodman Fielder | Campaign Brief | |
| 6 Oct 2026 | SunRice | SunRice, Baby! | VP Marketing and R&D ANZ | SunRice | B&T |
| 13 Sept 2024 | Goodman Fielder | CMO | Goodman Fielder | B&T | |
| 24 July 2024 | Goodman Fielder | To Die For | Chief Marketing Officer | Goodman Fielder | Mediaweek |
| 16 Sept 2024 | Goodman Fielder | s Bakehouse gives away brat | CMO | Goodman Fielder | Mediaweek |
Every quote Short paraphrases with a link to the source
| Date | Brand | Paraphrase and tags | Source |
|---|---|---|---|
| 14 Jan 2025 | Goodman Fielder | Fung said Initiative stood out for a collaborative way of working, sharp strategic thinking and a close cultural match. | Mediaweek |