Fri 16 Oct 2026SOURCED DATA
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Goodman Fielder

Marketing lead: Christine Fung (CMO & Grocery Business Unit Director, since 24 July 2024) · Total appointments: 2

Roster: Initiative (media), Curious Nation (unspecified) SMALL ROSTER

Loyalty indexNot enough data2 records, needs 3
Avg tenureNot enough data2 records, needs 3
CMO effect0 of 7new CMOs, change in 12 mths · based on 9 records
Next reviewNot enough data7 records, needs 3

Account barcode Solid cells: agency of record at year end. Hatched rows: seen in campaign credits, not an appointment

media
242526
unspecified
242526
seen: creative
242526
seen: media
242526
InitiativeCurious NationMcCann New ZealandDDB Group AotearoaConnecting PlotsTogether NZNone recordedSeen in credits

Agency roster by discipline Tenure in years

DisciplineAgencyFromToTenureRetained
mediaInitiativeCURRENT13 Jan 2025Now1.80
unspecifiedCurious NationCURRENT17 Feb 2026Now0.70

Pitch predictor How it works

Not enough history to predict (7 records, needs 3 including at least two completed agency relationships).

Seen in credits Agencies credited on Goodman Fielder campaigns. Evidence of work, not a confirmed appointment or a win

Agency or companyCredited forFirst seenLast seenCampaignsLatest source
McCann New Zealand SEEN IN CREDITScreative19 May 202619 May 20261Craving Real? via Campaign Brief
Together NZ SEEN IN CREDITSmedia19 May 202619 May 20261Craving Real? via Campaign Brief
DDB Group Aotearoa SEEN IN CREDITScreative18 Apr 202430 Oct 20252a little bit naughty via Campaign Brief
The Sweetshop SEEN IN CREDITSproduction30 Oct 202530 Oct 20251campaign via Campaign Brief
Connecting Plots SEEN IN CREDITScreative24 July 202420 Feb 20255To Die For via Mediaweek
Louis & Co SEEN IN CREDITSproduction24 July 202424 July 20241To Die For via Mediaweek
Initiative SEEN IN CREDITSmedia24 July 202424 July 20241To Die For via Mediaweek
Fish & Clips SEEN IN CREDITSproduction18 Apr 202418 Apr 20241a little bit naughty via Campaign Brief

Also credited People named once in Goodman Fielder campaign credits

Peter Van Der Fluit (Composer, Liquid Studios, Campaign Brief)

Full history Every pitch, review, win and retention

AnnouncedDecidedTypeDisciplineIncumbentWinnerAlso pitchedEst. $mStatusSource
17 Feb 202617 Feb 2026appointmentCurious Nationreportedvia Campaign Brief
13 Jan 202513 Jan 2025retentionmediaInitiativeInitiativeconfirmedvia Campaign Briefvia Mediaweek

Marketing leaders

PersonTitleFromTo
Christine FungCMO & Grocery Business Unit Director24 July 2024Now
Charlotte BoothBrand Activation Manager24 July 2024Now
Samuel HoinvilleDigital Brand Manager24 July 2024Now
Amay JainDigital Brand Manager12 Sept 2024Now
Ryan GuthrieMarketing Manager - Premium16 Sept 2024Now
Tim SmithMarketing Manager20 Feb 2025Now
Stephanie LimcaucoSenior Brand Manager20 Feb 2025Now

On the record Short paraphrases with links

WHY THEY WON Fung said Initiative stood out for a collaborative way of working, sharp strategic thinking and a close cultural match.
partnershipstrategic thinkingcultural fitdelightedjourney
Christine Fung · the move · via Mediaweek, 14 Jan 2025 · paraphrased