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Brands › CGU Insurance

CGU Insurance

As at 16 Oct 2026, AccountMoves records no current agency appointments for CGU Insurance. Agency changes reported since 2016: 0. Based on reported moves only, with sources.

Marketing lead: Not recorded · Total appointments: 0

Roster: No confirmed appointments recorded. See credits below.

Agency changes on record since 20160based on reported moves only
Tenure on recordNot enough history0 ended relationships on record, needs 2 · 0 current

Last review on record: None recorded · Marketing lead since: Not recorded

Agency timeline Which agency has held each account, by discipline

creative
Droga5 ANZ Droga5 ANZSeen in credits only
creative, credited 30 Sept 2019 · 1 campaign
Latest: campaign via LBB
The Monkeys The MonkeysSeen in credits only
creative, credited 30 Sept 2019 · 1 campaign
Latest: campaign via Campaign Brief
Vacant on record
media
Mindshare MindshareSeen in credits only
media, credited 30 Sept 2019 · 2 campaigns
Latest: campaign via Campaign Brief
Thinkerbell ThinkerbellSeen in credits only
media, credited 30 Sept 2019 · 1 campaign
Latest: campaign via Campaign Brief
Initiative InitiativeSeen in credits only
media, credited 21 Feb 2022 to 29 Mar 2022 · 3 campaigns
Latest: Tall Poppy via Campaign Brief
Vacant on record
2020202120222023202420252026

Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.

Agency roster by discipline Tenure in years

DisciplineAgencyFromToTenureRetained

Agency changes on record Since 2016 · based on reported moves only

No agency changes with a named incumbent have been reported for CGU Insurance since 2016. That means none were reported, not necessarily that none happened.

Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.

Seen in credits Agencies credited on CGU Insurance campaigns. Evidence of work, not a confirmed appointment or a win

Agency or companyCredited forFirst seenLast seenCampaignsLatest source
Initiative Seen in creditsmedia21 Feb 202229 Mar 20223Tall Poppy via Campaign Brief
The Jim Henson Company Seen in creditsproduction21 Feb 202221 Feb 20221Tall Poppy via Campaign Brief
Droga5 ANZ Seen in creditscreative30 Sept 201930 Sept 20191campaign via LBB
Mindshare Seen in creditsmedia30 Sept 201930 Sept 20192campaign via Campaign Brief
Blackbird Seen in creditspost-production30 Sept 201930 Sept 20192campaign via Campaign Brief
Mindshare Seen in creditsproduction30 Sept 201930 Sept 20191campaign via LBB
Mindshare Seen in creditspost-production30 Sept 201930 Sept 20191campaign via LBB
The Monkeys Seen in creditscreative30 Sept 201930 Sept 20191campaign via Campaign Brief
Thinkerbell Seen in creditsmedia30 Sept 201930 Sept 20191campaign via Campaign Brief
Rabbit Seen in creditsproduction30 Sept 201930 Sept 20191campaign via Campaign Brief
Scoundrel Seen in creditsproduction30 Sept 201930 Sept 20191campaign via Campaign Brief
The Editors Seen in creditspost-production30 Sept 201930 Sept 20191campaign via Campaign Brief

Also credited People named once in CGU Insurance campaign credits

Brent Smart (Chief Marketing Officer, CGU Insurance, Campaign Brief) · Sally Kiernan (Marketing Director, CGU Insurance, Campaign Brief) · Zara Curtis (Content & Digital Director, CGU Insurance, Campaign Brief) · Simeon Bartholomew (Content Creative Lead, CGU Insurance, Campaign Brief) · Cath Bosson (Creative Lead, CGU Insurance, Campaign Brief) · Cath Carrington (Digital Lead, CGU Insurance, Campaign Brief) · Mark Pearson (Creative Specialist, CGU Insurance, Campaign Brief) · Scott Nowell (Group CCO/Co-Founder, The Monkeys, Campaign Brief) · Vince Lagana (Executive Creative Director, The Monkeys, Campaign Brief) · Jay Morgan (Creative Director, The Monkeys, Campaign Brief) · Danny Pattison (Creative Team, The Monkeys, Campaign Brief) · Barnaby Packham (Creative Team, The Monkeys, Campaign Brief) · Henry Bilson (Planner, The Monkeys, Campaign Brief) · Tim Smith (Digital strategist, The Monkeys, Campaign Brief) · Tamara Wohl (Digital producer, The Monkeys, Campaign Brief) · Eva Godeny (Lead digital designer, The Monkeys, Campaign Brief) · Lauren Elliot (Digital Designers, The Monkeys, Campaign Brief) · Laura Ives (Digital Designers, The Monkeys, Campaign Brief) · Mel Watson (Designer, The Monkeys, Campaign Brief) · Katie Wong-Hee (Group Content Director, The Monkeys, Campaign Brief) · Fizzy Keeble (Senior Content Manager, The Monkeys, Campaign Brief) · Sophie Finckh (Content Manager, The Monkeys, Campaign Brief) · Rebecca Alexander (Strategist, Mindshare, Campaign Brief) · Louise Blackwood (Planner, Mindshare, Campaign Brief) · Jeff Low (Director, Rabbit, Campaign Brief) · Lucas Jenner (Executive Producers, Rabbit, Campaign Brief) · Alex Hay (Executive Producers, Rabbit, Campaign Brief) · Marcus Butler (Producer, Rabbit, Campaign Brief) · Simon Duggan (DOP, Rabbit, Campaign Brief) · Adam Wills (Editor, Rabbit, Campaign Brief) · George Exikanas (IAG Executive Manager, Intermediated Brands, CGU Insurance, Campaign Brief) · Tom Dodd (Media Lead, Lisa Jarvis, Campaign Brief) · Alexandra Peard (Corporate Communications Manager, Lisa Jarvis, Campaign Brief) · Jim Ingram (National Chief Creative Tinker, Lisa Jarvis, Campaign Brief) · Sesh Moodley (Head Creative Tinker, Lisa Jarvis, Campaign Brief) · Simon Dall (Lead Tinker, Lisa Jarvis, Campaign Brief) · Ruth Hatch (Head Group Thinker, Morgan Brown, Campaign Brief) · Imagene Callinan (Lead Thinker, Morgan Brown, Campaign Brief) · Grant Anderson (National Head Production Tinker, Morgan Brown, Campaign Brief) · Anjana Khallouf (National Head Earned and Owned Thinker, Ruby Abrahim, Campaign Brief) · Lauren Myers (Lead Earned Thinker, Ruby Abrahim, Campaign Brief) · Vince Raisa (Producer, The Jim Henson Company, Campaign Brief) · Brian Henson (Producer, The Jim Henson Company, Campaign Brief) · Rita Peruggi (Producer, The Jim Henson Company, Campaign Brief) · Melissa Creighton (Co-Producer, The Jim Henson Company, Campaign Brief) · Gigi Bebawi (Associate Producer, The Jim Henson Company, Campaign Brief) · Chris Colter (Chief Strategy Officer, Initiative, Campaign Brief) · Elyse Foley (Group Business Director, Initiative, Campaign Brief) · Emma Greenhalgh (Communications Design Director, Initiative, Campaign Brief) · Alison Bongailas (Client Director, Initiative, Campaign Brief) · Jessica Scott (Partnerships Director, Initiative, Campaign Brief) · Nathan Vega (Partnerships Manager, Initiative, Campaign Brief) · Jasmine Subrata (Lead Tinker, Initiative, B&T) · Jessica Campbell (Lead Production Tinker, Morgan Brown, B&T) · Coralie Tapper (SFX Post Producer, B&T) · Tom Corbett (Head of VFX, B&T) · Mark Simpson (Creative Director, B&T) · Chris Mayne (Lead Character Animator, B&T)

Full history Every pitch, review, win and retention

AnnouncedDecidedTypeDisciplineIncumbentWinnerAlso pitchedEst. $mStatusSource

Marketing leaders

PersonTitleFromTo
Brent SmartIAG Chief Marketing Officer30 Sept 20196 Sept 2023
Sally KiernanMarketing Director30 Sept 201928 Apr 2021
George ExikanasIAG Executive Manager, Intermediated Brands21 Feb 202229 Mar 2022

Stated reasons and comments Paraphrased, with source links

No quotes logged yet.