Wavemaker
Type: media
Leadership: Rubi Hudson (Client Director), Marco Del Castillo (Head of Strategy, Sydney), Kate O’Loughlin (Group Strategy Director), Nicola Milner (Group Client Director), Ian Edwards (Managing Director), Elizabeth O’Dowd (Group Planning Director), Shannyn Hide (Client Director), Peter Vogel (CEO) · 9 people recorded in total
Career W-L1-2
Retained0
Net $m+0.0
Clients1
2026 rank147
Year by year Sortable
| Year | W | L | Ret. | Won $m | Lost $m | Net $m | League rank |
|---|---|---|---|---|---|---|---|
| 2026 | 1 | 0 | 0 | 0.0 | 0.0 | 0.0 | 147 |
| 2025 | 0 | 2 | 0 | 0.0 | 0.0 | 0.0 | 167 |
| Career | 1 | 2 | 0 | 0.0 | 0.0 | 0.0 |
Current clients
| Brand | Discipline | Since | Tenure | At risk |
|---|---|---|---|---|
| Insignia Financial | media | 29 Sept 2026 | 0.0 |
Followed Marketers this agency followed to a new brand · All connections
No follow recorded. Connections are only drawn between people named together in one source, never from agency rosters.
On the record Client reasons and this agency's own words, paraphrased · cliché score 3 per quote (league)
WHY THEY WON Howie credited Wavemaker with sharp strategic thinking, its data and technology capability and the strength of its creative ideas. Renee Howie on Insignia Financial · the move · via Mumbrella, 29 Sept 2026 · paraphrased
AGENCY SAYS Vogel said Wavemaker was thrilled to take on Insignia Financial, and flagged big plans for the next phase. Peter Vogel on Insignia Financial · the move · via Mumbrella, 29 Sept 2026 · paraphrased
Seen in credits Campaign credits. Not appointments or wins
| Latest | Brand | Credited for | Campaign | Source |
|---|---|---|---|---|
| 7 Oct 2026 | Colgate-Palmolive (Home Care brand: Cuddly) SEEN IN CREDITS | media | Permastink | Campaign Brief |
| 14 Sept 2026 | Domino's SEEN IN CREDITS | media | Drop Everything | Mumbrella |
| 1 Oct 2025 | DoorDash SEEN IN CREDITS | media | B&T | |
| 20 Aug 2026 | Audible SEEN IN CREDITS | media | B&T | |
| 3 Aug 2026 | IG Australia SEEN IN CREDITS | media | This is New Money | Campaign Brief |
| 19 May 2025 | Allianz Australia SEEN IN CREDITS | media | Care You Can Count On | Mediaweek |
| 5 Nov 2025 | Perfection Fresh SEEN IN CREDITS | media | Campaign Brief | |
| 29 Aug 2025 | Colgate-Palmolive SEEN IN CREDITS | media | B&T | |
| 21 Mar 2025 | 1001 Optometry SEEN IN CREDITS | media | Mediaweek | |
| 25 Jan 2024 | Domino’s Pizza Enterprises SEEN IN CREDITS | media | Campaign Brief | |
| 9 Oct 2026 | Colgate-Palmolive (Cuddly) SEEN IN CREDITS | media | B&T |
Wins and losses
| Date | Brand | Discipline | Result | Other agency | Est. $m |
|---|---|---|---|---|---|
| 29 Sept 2026 | Insignia Financial | media | Won | ||
| 17 Feb 2025 | Netflix | creative | Lost | Amplify | |
| 17 Feb 2025 | Netflix | media | Lost | Initiative |