IG Australia
Marketing lead: Geoff Howland (Head of Marketing, since 3 Aug 2026) · Total appointments: 0
Roster: No confirmed appointments recorded. See credits below.
Loyalty indexNot enough data0 records, needs 3
Avg tenureNot enough data0 records, needs 3
CMO effect0 of 3new CMOs, change in 12 mths · based on 3 records
Next reviewNot enough data3 records, needs 3
Account barcode Solid cells: agency of record at year end. Hatched rows: seen in campaign credits, not an appointment
seen: creative
242526
seen: media
242526
seen: design
242526
Princess A Creative CompanyWavemakerSonar MusicNone recordedSeen in credits
Agency roster by discipline Tenure in years
| Discipline | Agency | From | To | Tenure | Retained |
|---|
Pitch predictor How it works
Not enough history to predict (3 records, needs 3 including at least two completed agency relationships).
Seen in credits Agencies credited on IG Australia campaigns. Evidence of work, not a confirmed appointment or a win
| Agency or company | Credited for | First seen | Last seen | Campaigns | Latest source |
|---|---|---|---|---|---|
| Princess A Creative Company SEEN IN CREDITS | creative | 3 Aug 2026 | 3 Aug 2026 | 1 | This is New Money via Campaign Brief |
| Wavemaker SEEN IN CREDITS | media | 3 Aug 2026 | 3 Aug 2026 | 1 | This is New Money via Campaign Brief |
| Collider SEEN IN CREDITS | production | 3 Aug 2026 | 3 Aug 2026 | 1 | This is New Money via Campaign Brief |
| FIN Design + Effects SEEN IN CREDITS | post-production | 3 Aug 2026 | 3 Aug 2026 | 1 | This is New Money via Campaign Brief |
| Mikey Brown + Rob Grbevski SEEN IN CREDITS | post-production | 3 Aug 2026 | 3 Aug 2026 | 1 | This is New Money via Campaign Brief |
| Sonar Music SEEN IN CREDITS | design | 3 Aug 2026 | 3 Aug 2026 | 1 | This is New Money via Campaign Brief |
Also credited People named once in IG Australia campaign credits
Shannyn Hide (Client Director, Wavemaker, Campaign Brief) · Linda Sapier (Production Manager, Collider, Campaign Brief) · Emma Kalfus (Costume Designer, Collider, Campaign Brief)
Full history Every pitch, review, win and retention
| Announced | Decided | Type | Discipline | Incumbent | Winner | Also pitched | Est. $m | Status | Source |
|---|
Marketing leaders
| Person | Title | From | To |
|---|---|---|---|
| Geoff Howland | Head of Marketing | 3 Aug 2026 | Now |
| Raph Krell | Senior Brand Marketing Manager | 3 Aug 2026 | Now |
| Rose Butcher | Marketing Campaign Executive | 3 Aug 2026 | Now |
On the record Short paraphrases with links
No quotes logged yet.