Fri 16 Oct 2026SOURCED DATA
Agencies › The General Store

The General Store

Type: creative

Leadership: Marcus Tesoriero (Chief Creative Officer), Sophie Lander (Managing Director), Andrew Kohn (Strategy Director), Matt Newell (Partner and CEO), Isabella Novak (Art Director), Andrew Henderson (Group Account Director), Chris Ching (Associate Creative Director), Sharon Edmondston (Executive Creative Director), Pat de Silva (Account Director), Karys Kennedy (Strategy Director), Cassandra Wait-Hughes (Art Director), Genevieve Read (Creative Director of Brand) · 21 people recorded in total

Career W-L1-0
Retained0
Net $m+0.0
Clients1
2026 rankn/a

Year by year Sortable

YearWLRet.Won $mLost $mNet $mLeague rank
20241000.00.00.095
Career1000.00.00.0

Current clients

BrandDisciplineSinceTenureAt risk
Chupa Chupscreative8 July 20242.3

Followed Marketers this agency followed to a new brand · All connections

No follow recorded. Connections are only drawn between people named together in one source, never from agency rosters.

On the record Client reasons and this agency's own words, paraphrased

WHY THEY WON Goldsmith credited The General Store with a clear grasp of the customer and category, a collaborative way of working and its data and technology capability.
audience understandingpartnershipdata and technologyelevate
Amelia Goldsmith on Chupa Chups · the move · via Campaign Brief, 8 July 2024 · paraphrased

Seen in credits Campaign credits. Not appointments or wins

LatestBrandCredited forCampaignSource
24 Aug 2026emen8 (ACON SEEN IN CREDITScreativeCampaign Brief
3 Sept 2024rebel SEEN IN CREDITScreativeCampaign Brief
9 Apr 2025Aquila SEEN IN CREDITScreativeB&T
22 Apr 2024Sportscraft SEEN IN CREDITScreativeSupportscraftCampaign Brief
15 Apr 2024Michael Hill SEEN IN CREDITSdesignCampaign Brief
11 Apr 2024Swaggle SEEN IN CREDITScreativeCampaign Brief

Wins and losses

DateBrandDisciplineResultOther agencyEst. $m
8 July 2024Chupa ChupscreativeWon