Chupa Chups appoints The General Store for creative
Brand: Chupa Chups · Discipline: creative · Type: appointment · Confidence: confirmed
Marketing lead at the time: Amelia Goldsmith
Est. billingsn/a
Announced8 July 2024
Decided8 July 2024
The field
| Agency | Role | Stage |
|---|---|---|
| The General Store | Winner | Appointed |
Sources Links only
- Campaign Brief, 8 July 20240
- Mediaweek, 8 July 20240
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On the record Paraphrased, with tags
WHY THEY WON Goldsmith credited The General Store with a clear grasp of the customer and category, a collaborative way of working and its data and technology capability. Amelia Goldsmith on Chupa Chups · the move · via Campaign Brief, 8 July 2024 · paraphrased