Chupa Chups
Marketing lead: Amelia Goldsmith (Brand Manager, since 8 July 2024) · Total appointments: 1
Roster: The General Store (creative) SMALL ROSTER
Loyalty indexNot enough data1 record, needs 3
Avg tenureNot enough data1 record, needs 3
CMO effectNot enough data2 records, needs 3
Next reviewNot enough data1 record, needs 3
Account barcode Solid cells: agency of record at year end. Hatched rows: seen in campaign credits, not an appointment
creative
242526
The General StoreNone recorded
Agency roster by discipline Tenure in years
| Discipline | Agency | From | To | Tenure | Retained |
|---|---|---|---|---|---|
| creative | The General StoreCURRENT | 8 July 2024 | Now | 2.3 | 0 |
Pitch predictor How it works
Not enough history to predict (1 records, needs 3 including at least two completed agency relationships).
Full history Every pitch, review, win and retention
| Announced | Decided | Type | Discipline | Incumbent | Winner | Also pitched | Est. $m | Status | Source |
|---|---|---|---|---|---|---|---|---|---|
| 8 July 2024 | 8 July 2024 | appointment | creative | The General Store | confirmed | via Campaign Briefvia Mediaweek |
Marketing leaders
| Person | Title | From | To |
|---|---|---|---|
| Amelia Goldsmith | Brand Manager | 8 July 2024 | Now |
On the record Short paraphrases with links
WHY THEY WON Goldsmith credited The General Store with a clear grasp of the customer and category, a collaborative way of working and its data and technology capability. Amelia Goldsmith · the move · via Campaign Brief, 8 July 2024 · paraphrased