Swaggle
Marketing lead: Emma Wynne (Head of Marketing, since 11 Apr 2024) · Total appointments: 1
Roster: It's Friday (creative) SMALL ROSTER
Loyalty indexNot enough data1 record, needs 3
Avg tenureNot enough data1 record, needs 3
CMO effect0 of 3new CMOs, change in 12 mths · based on 4 records
Next reviewNot enough data3 records, needs 3
Account barcode Solid cells: agency of record at year end. Hatched rows: seen in campaign credits, not an appointment
creative
242526
seen: creative
242526
seen: PR
242526
It's FridayThe General StoreMatt NewallVenus LanderoNone recordedSeen in credits
Agency roster by discipline Tenure in years
| Discipline | Agency | From | To | Tenure | Retained |
|---|---|---|---|---|---|
| creative | It's FridayCURRENT | 23 June 2025 | Now | 1.3 | 0 |
Pitch predictor How it works
Not enough history to predict (3 records, needs 3 including at least two completed agency relationships).
Seen in credits Agencies credited on Swaggle campaigns. Evidence of work, not a confirmed appointment or a win
| Agency or company | Credited for | First seen | Last seen | Campaigns | Latest source |
|---|---|---|---|---|---|
| The General Store SEEN IN CREDITS | creative | 11 Apr 2024 | 11 Apr 2024 | 1 | campaign via Campaign Brief |
| Matt Newall SEEN IN CREDITS | creative | 11 Apr 2024 | 11 Apr 2024 | 1 | campaign via Campaign Brief |
| Venus Landero SEEN IN CREDITS | PR | 11 Apr 2024 | 11 Apr 2024 | 1 | campaign via Campaign Brief |
Also credited People named once in Swaggle campaign credits
Kiki Jones (Senior Account Director, Matt Newall, Campaign Brief) · Kieran Dean (Producer, Venus Landero, Campaign Brief) · Ben Forrest (Director of Photography, Venus Landero, Campaign Brief) · Charlie Grant (Photographer, Venus Landero, Campaign Brief)
Full history Every pitch, review, win and retention
| Announced | Decided | Type | Discipline | Incumbent | Winner | Also pitched | Est. $m | Status | Source |
|---|---|---|---|---|---|---|---|---|---|
| 23 June 2025 | 23 June 2025 | appointment | creative | It's Friday | confirmed | via Campaign Brief |
Marketing leaders
| Person | Title | From | To |
|---|---|---|---|
| Emma Wynne | Head of Marketing | 11 Apr 2024 | Now |
| Elena Richards | Digital Marketing Manager | 11 Apr 2024 | Now |
| Luke Sabatini | Performance & Growth Marketing | 11 Apr 2024 | Now |
On the record Short paraphrases with links
WHY THEY WON Friday welcomed the appointment of It's Friday without spelling out a specific reason. It’s Friday · the move · via Campaign Brief, 23 June 2025 · paraphrased