Fri 16 Oct 2026SOURCED DATA
Brands › NAB

NAB

Marketing lead: Natalie Lockwood (Chief Marketing Officer, since 12 Jan 2026) · Total appointments: 0

Roster: No confirmed appointments recorded. See credits below.

Loyalty indexNot enough data0 records, needs 3
Avg tenureNot enough data0 records, needs 3
CMO effect0 of 7new CMOs, change in 12 mths · based on 7 records
Next reviewNot enough data7 records, needs 3

Account barcode Solid cells: agency of record at year end. Hatched rows: seen in campaign credits, not an appointment

seen: creative
242526
seen: media
242526
TBWAMindshareNone recordedSeen in credits

Agency roster by discipline Tenure in years

DisciplineAgencyFromToTenureRetained

Pitch predictor How it works

Not enough history to predict (7 records, needs 3 including at least two completed agency relationships).

Seen in credits Agencies credited on NAB campaigns. Evidence of work, not a confirmed appointment or a win

Agency or companyCredited forFirst seenLast seenCampaignsLatest source
TBWA SEEN IN CREDITScreative11 Jan 20262 Mar 20266Your Partner for Every Stage via Campaign Brief
Sweetshop SEEN IN CREDITSproduction11 Jan 20262 Mar 20266Your Partner for Every Stage via Campaign Brief
ARC SEEN IN CREDITSpost-production11 Jan 20262 Mar 20266Your Partner for Every Stage via Campaign Brief
Rumble SEEN IN CREDITSaudio3 Mar 20242 Mar 20267campaign via Campaign Brief
TRUCE SEEN IN CREDITSproduction11 Jan 20262 Mar 20266Your Partner for Every Stage via Campaign Brief
Crayon SEEN IN CREDITSpost-production11 Jan 20262 Mar 20266Your Partner for Every Stage via Campaign Brief
Mindshare SEEN IN CREDITSmedia21 Apr 20242 Mar 20267Wrangle Your Money via Campaign Brief
Alt SEEN IN CREDITSpost-production3 Mar 20243 Mar 20241campaign via Campaign Brief

Also credited People named once in NAB campaign credits

Billy Plumber (Photography, Rumble, Campaign Brief) · Leah Moriarty Implementation (Implementation & Activation Associate Director, Tess Eastcott, B&T)

Full history Every pitch, review, win and retention

AnnouncedDecidedTypeDisciplineIncumbentWinnerAlso pitchedEst. $mStatusSource

Marketing leaders

PersonTitleFromTo
Natalie LockwoodCMO11 Nov 2024Now
Elly BloomExecutive Business and Private Bank Marketing11 Jan 2026Now
Kay PawsonExecutive Personal Bank Marketing, Acting11 Jan 2026Now
Susanna HondrokostasHead of Group Brand, Acting11 Jan 2026Now
Natalie LockwoodChief Marketing Officer12 Jan 2026Now
David HirschExecutive Personal Bank Marketing1 Mar 2026Now
Tony TsianakasExecutive Group Brand1 Mar 2026Now

On the record Short paraphrases with links

No quotes logged yet.