Fri 16 Oct 2026SOURCED DATA
Brands › Tourism New Zealand

Tourism New Zealand

Marketing lead: Not recorded · Total appointments: 1

Roster: Ogilvy PR (PR) SMALL ROSTER

Loyalty indexNot enough data1 record, needs 3
Avg tenureNot enough data1 record, needs 3
CMO effectNot enough data1 record, needs 3
Next reviewNot enough data0 records, needs 3

Account barcode Solid cells: agency of record at year end. Hatched rows: seen in campaign credits, not an appointment

PR
242526
seen: creative
242526
seen: media
242526
seen: social
242526
seen: design
242526
Ogilvy PRYarnSlade MacDonaldTBWA New ZealandMindshareFabulateThe GuardiansFranklin Rd Music & SoundNone recordedSeen in credits

Agency roster by discipline Tenure in years

DisciplineAgencyFromToTenureRetained
PROgilvy PRCURRENT14 July 2025Now1.30

Pitch predictor How it works

Not enough history to predict (0 records, needs 3 including at least two completed agency relationships).

Seen in credits Agencies credited on Tourism New Zealand campaigns. Evidence of work, not a confirmed appointment or a win

Agency or companyCredited forFirst seenLast seenCampaignsLatest source
Yarn SEEN IN CREDITScreative6 Oct 20266 Oct 20261Don via Campaign Brief
Slade MacDonald SEEN IN CREDITScreative6 Oct 20266 Oct 20261Don via Campaign Brief
Fabulate SEEN IN CREDITSsocial6 Oct 20266 Oct 20261Don via Campaign Brief
TBWA New Zealand SEEN IN CREDITScreative11 June 202511 June 20251100% Pure New Zealand via Campaign Brief
The Guardians SEEN IN CREDITSdesign11 June 202511 June 20251100% Pure New Zealand via Campaign Brief
Franklin Rd Music & Sound SEEN IN CREDITSdesign11 June 202511 June 20251100% Pure New Zealand via Campaign Brief
Mindshare SEEN IN CREDITSmedia11 June 202511 June 20251100% Pure New Zealand via Campaign Brief

Also credited People named once in Tourism New Zealand campaign credits

Courtney Tyler (Designer, Slade MacDonald, Campaign Brief) · Jason Bock (Director, Flying Fish, Campaign Brief) · Amber Jones (Photography, Reel Factory, Campaign Brief)

Full history Every pitch, review, win and retention

AnnouncedDecidedTypeDisciplineIncumbentWinnerAlso pitchedEst. $mStatusSource
14 July 202514 July 2025appointmentPROgilvy PRconfirmedvia Campaign Brief

Marketing leaders

No marketing leaders recorded yet.

On the record Short paraphrases with links

WHY THEY WON Waddel pointed to a clear grasp of the customer and category, the strength of its creative ideas and the quality of its people as the reasons for choosing Ogilvy PR.
audience understandingcreativitypeoplejourney
Andrew Waddel · the move · via Campaign Brief, 14 July 2025 · paraphrased