KitchenAid
Marketing lead: Bec Edwards (Marketing and E-commerce Director ANZ, since 28 Feb 2024) · Total appointments: 1
Roster: Avenue C (media) SMALL ROSTER
Loyalty indexNot enough data1 record, needs 3
Avg tenureNot enough data1 record, needs 3
CMO effectNot enough data2 records, needs 3
Next reviewNot enough data1 record, needs 3
Account barcode Solid cells: agency of record at year end. Hatched rows: seen in campaign credits, not an appointment
media
242526
Avenue CNone recorded
Agency roster by discipline Tenure in years
| Discipline | Agency | From | To | Tenure | Retained |
|---|---|---|---|---|---|
| media | Avenue CCURRENT | 28 Feb 2024 | Now | 2.6 | 0 |
Pitch predictor How it works
Not enough history to predict (1 records, needs 3 including at least two completed agency relationships).
Full history Every pitch, review, win and retention
| Announced | Decided | Type | Discipline | Incumbent | Winner | Also pitched | Est. $m | Status | Source |
|---|---|---|---|---|---|---|---|---|---|
| 28 Feb 2024 | 28 Feb 2024 | appointment | media | Avenue C | confirmed | via Mediaweek |
Marketing leaders
| Person | Title | From | To |
|---|---|---|---|
| Bec Edwards | Marketing and E-commerce Director ANZ | 28 Feb 2024 | Now |
On the record Short paraphrases with links
WHY THEY WON Edwards credited Avenue C with strong chemistry with the client team. Bec Edwards · the move · via Mediaweek, 28 Feb 2024 · paraphrased