Cover-More Travel Insurance
Marketing lead: Steve Webster (Head of Brand & Partner Marketing, since 5 Nov 2025) · Total appointments: 1
Roster: Supermassive (creative) SMALL ROSTER
Loyalty indexNot enough data1 record, needs 3
Avg tenureNot enough data1 record, needs 3
CMO effectNot enough data2 records, needs 3
Next reviewNot enough data1 record, needs 3
Account barcode Solid cells: agency of record at year end. Hatched rows: seen in campaign credits, not an appointment
creative
242526
seen: creative
242526
seen: media
242526
seen: digital
242526
SupermassiveAvenue CHannah SmithNone recordedSeen in credits
Agency roster by discipline Tenure in years
| Discipline | Agency | From | To | Tenure | Retained |
|---|---|---|---|---|---|
| creative | SupermassiveCURRENT | 5 Nov 2025 | Now | 0.9 | 0 |
Pitch predictor How it works
Not enough history to predict (1 records, needs 3 including at least two completed agency relationships).
Seen in credits Agencies credited on Cover-More Travel Insurance campaigns. Evidence of work, not a confirmed appointment or a win
| Agency or company | Credited for | First seen | Last seen | Campaigns | Latest source |
|---|---|---|---|---|---|
| Supermassive SEEN IN CREDITS | creative | 2 Dec 2025 | 2 Dec 2025 | 1 | Like Having Mum On Holiday via B&T |
| Hannah Smith SEEN IN CREDITS | digital | 2 Dec 2025 | 2 Dec 2025 | 1 | Like Having Mum On Holiday via B&T |
| The Post Lounge SEEN IN CREDITS | post-production | 2 Dec 2025 | 2 Dec 2025 | 1 | Like Having Mum On Holiday via B&T |
| Avenue C SEEN IN CREDITS | media | 2 Dec 2025 | 2 Dec 2025 | 1 | Like Having Mum On Holiday via B&T |
Also credited People named once in Cover-More Travel Insurance campaign credits
Aaron Adrian Rogers (Director of Photography, Somewhere Nowhere, B&T)
Full history Every pitch, review, win and retention
| Announced | Decided | Type | Discipline | Incumbent | Winner | Also pitched | Est. $m | Status | Source |
|---|---|---|---|---|---|---|---|---|---|
| 5 Nov 2025 | 5 Nov 2025 | appointment | creative | Supermassive | confirmed | via Campaign Brief |
Marketing leaders
| Person | Title | From | To |
|---|---|---|---|
| Steve Webster | Head of Brand & Partner Marketing | 5 Nov 2025 | Now |
On the record Short paraphrases with links
WHY THEY WON Webster pointed to the strength of its creative ideas, sharp strategic thinking and a collaborative way of working as the reasons for choosing Supermassive. Steve Webster · the move · via Campaign Brief, 5 Nov 2025 · paraphrased