Alinta Energy
Marketing lead: Babi Kahveci (General Manager of Brand and Marketing, since 11 Feb 2025) · Total appointments: 1
Roster: Avenue C (media) SMALL ROSTER
Loyalty indexNot enough data1 record, needs 3
Avg tenureNot enough data1 record, needs 3
CMO effectNot enough data2 records, needs 3
Next reviewNot enough data1 record, needs 3
Account barcode Solid cells: agency of record at year end. Hatched rows: seen in campaign credits, not an appointment
media
242526
seen: creative
242526
seen: media
242526
Avenue CBMFMetrixCarat AustraliaNone recordedSeen in credits
Agency roster by discipline Tenure in years
| Discipline | Agency | From | To | Tenure | Retained |
|---|---|---|---|---|---|
| media | Avenue CCURRENT | 11 Feb 2025 | Now | 1.7 | 0 |
Pitch predictor How it works
Not enough history to predict (1 records, needs 3 including at least two completed agency relationships).
Seen in credits Agencies credited on Alinta Energy campaigns. Evidence of work, not a confirmed appointment or a win
| Agency or company | Credited for | First seen | Last seen | Campaigns | Latest source |
|---|---|---|---|---|---|
| BMF SEEN IN CREDITS | creative | 19 Feb 2024 | 19 Feb 2024 | 1 | campaign via Campaign Brief |
| Buck SEEN IN CREDITS | production | 19 Feb 2024 | 19 Feb 2024 | 1 | campaign via Campaign Brief |
| Carat Australia SEEN IN CREDITS | media | 19 Feb 2024 | 19 Feb 2024 | 1 | campaign via Campaign Brief |
| Metrix SEEN IN CREDITS | creative | 19 Feb 2024 | 19 Feb 2024 | 1 | campaign via Campaign Brief |
Full history Every pitch, review, win and retention
| Announced | Decided | Type | Discipline | Incumbent | Winner | Also pitched | Est. $m | Status | Source |
|---|---|---|---|---|---|---|---|---|---|
| 11 Feb 2025 | 11 Feb 2025 | appointment | media | Avenue C | confirmed | via Campaign Briefvia Mediaweek |
Marketing leaders
| Person | Title | From | To |
|---|---|---|---|
| Babi Kahveci | General Manager of Brand and Marketing | 11 Feb 2025 | Now |
On the record Short paraphrases with links
WHY THEY WON Kahveci credited Avenue C with sharp strategic thinking, strong chemistry with the client team and the quality of its people. Babi Kahveci · the move · via Mediaweek, 11 Feb 2025 · paraphrased