Darrell Lea
Marketing lead: Not recorded · Total appointments: 1
Roster: Atomic 212° (media) SMALL ROSTER
Loyalty indexNot enough data1 record, needs 3
Avg tenureNot enough data1 record, needs 3
CMO effectNot enough data1 record, needs 3
Next reviewNot enough data0 records, needs 3
Account barcode Solid cells: agency of record at year end. Hatched rows: seen in campaign credits, not an appointment
media
242526
Atomic 212°None recorded
Agency roster by discipline Tenure in years
| Discipline | Agency | From | To | Tenure | Retained |
|---|---|---|---|---|---|
| media | Atomic 212°CURRENT | 14 June 2024 | Now | 2.3 | 0 |
Pitch predictor How it works
Not enough history to predict (0 records, needs 3 including at least two completed agency relationships).
Full history Every pitch, review, win and retention
| Announced | Decided | Type | Discipline | Incumbent | Winner | Also pitched | Est. $m | Status | Source |
|---|---|---|---|---|---|---|---|---|---|
| 14 June 2024 | 14 June 2024 | appointment | media | Atomic 212° | confirmed | via Mediaweek |
Marketing leaders
No marketing leaders recorded yet.
On the record Short paraphrases with links
WHY THEY WON Campbell credited Atomic 212° with sharp strategic thinking, the quality of its people and a collaborative way of working. Johanna Campbell · the move · via Mediaweek, 14 June 2024 · paraphrased