Optus appoints Accenture Song for media
Optus appoints Accenture Song for media. Reported on 3 June 2025 (confirmed), sources: Mumbrella, Campaign Brief, Mediaweek.
Brand: Optus · Discipline: media · Type: appointment · Confidence: confirmed
Marketing lead at the time: Cam Luby
Est. billingsn/a
Announced3 June 2025
Decided3 June 2025
The field
| Agency | Role | Stage |
|---|---|---|
| Accenture Song | Winner | Appointed |
Sources Links only
- Mumbrella, 3 June 20250
- Campaign Brief, 3 June 20250
- Mediaweek, 3 June 20250
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On the record Paraphrased, with tags
WHY THEY WON Ross credited Accenture Song with the quality of its people, value for money and a collaborative way of working. Felicity Ross on Optus · the move · via Campaign Brief, 3 June 2025 · paraphrased
WHY THEY WON Ross pointed to the quality of its people, value for money and a collaborative way of working as the reasons for choosing Accenture Song Media. Felicity Ross on Optus · the move · via Mediaweek, 3 June 2025 · paraphrased
AGENCY SAYS Michael said Accenture Song Media was pleased to take on Optus. Matt Michael on Optus · the move · via Mediaweek, 3 June 2025 · paraphrased