Virgin Active appoints Connected Media for media
Virgin Active appoints Connected Media for media. Reported on 26 Nov 2025 (confirmed), sources: Campaign Brief, B&T.
Brand: Virgin Active · Discipline: media · Type: appointment · Confidence: confirmed
Marketing lead at the time: Michelle Rolston
Est. billingsn/a
Announced26 Nov 2025
Decided26 Nov 2025
The field
| Agency | Role | Stage |
|---|---|---|
| Connected Media | Winner | Appointed |
Sources Links only
- Campaign Brief, 26 Nov 20250
- B&T, 27 Nov 20250
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On the record Paraphrased, with tags
WHY THEY WON Rolston credited Connected Media with a clear grasp of the customer and category, sharp strategic thinking and a close cultural match. Michelle Rolston on Virgin Active · the move · via Campaign Brief, 26 Nov 2025 · paraphrased
AGENCY SAYS Barnes said Connected Media was thrilled to take on Virgin Active. Laura Hamod Barnes on Virgin Active · the move · via Campaign Brief, 26 Nov 2025 · paraphrased