Haier appoints TBWA\NZ for creative
Brand: Haier · Discipline: creative · Type: appointment · Confidence: reported
Marketing lead at the time: Katrina Glenday
Est. billingsn/a
Announced20 Nov 2025
Decided20 Nov 2025
The field
| Agency | Role | Stage |
|---|---|---|
| TBWA\NZ | Winner | Appointed |
Sources Links only
- Campaign Brief, 20 Nov 20250
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On the record Paraphrased, with tags
WHY THEY WON Glenday said TBWA\NZ stood out for a collaborative way of working, sharp strategic thinking and strong chemistry with the client team. Katrina Glenday on Haier · the move · via Campaign Brief, 20 Nov 2025 · paraphrased
AGENCY SAYS Bradnick said TBWA\NZ was pleased to take on Haier. Shane Bradnick on Haier · the move · via Campaign Brief, 20 Nov 2025 · paraphrased