Haier
Marketing lead: Alex Smith (Head of Marketing, since 20 Nov 2025) · Total appointments: 2
Roster: TBWA\NZ (creative), TABOO (experiential) SMALL ROSTER
Loyalty indexNot enough data2 records, needs 3
Avg tenureNot enough data2 records, needs 3
CMO effect0 of 2new CMOs, change in 12 mths · based on 4 records
Next reviewNot enough data2 records, needs 3
Account barcode Solid cells: agency of record at year end. Hatched rows: seen in campaign credits, not an appointment
creative
242526
experiential
242526
TBWA\NZTABOONone recorded
Agency roster by discipline Tenure in years
| Discipline | Agency | From | To | Tenure | Retained |
|---|---|---|---|---|---|
| creative | TBWA\NZCURRENT | 20 Nov 2025 | Now | 0.9 | 0 |
| experiential | TABOOCURRENT | 10 Dec 2025 | Now | 0.8 | 0 |
Pitch predictor How it works
Not enough history to predict (2 records, needs 3 including at least two completed agency relationships).
Full history Every pitch, review, win and retention
| Announced | Decided | Type | Discipline | Incumbent | Winner | Also pitched | Est. $m | Status | Source |
|---|---|---|---|---|---|---|---|---|---|
| 10 Dec 2025 | 10 Dec 2025 | appointment | experiential | TABOO | confirmed | via Campaign Brief | |||
| 20 Nov 2025 | 20 Nov 2025 | appointment | creative | TBWA\NZ | reported | via Campaign Brief |
Marketing leaders
| Person | Title | From | To |
|---|---|---|---|
| Katrina Glenday | Executive Vice President Product Lines and Marketing | 20 Nov 2025 | Now |
| Alex Smith | Head of Marketing | 20 Nov 2025 | Now |
On the record Short paraphrases with links
AGENCY SAYS Wright said TABOO was thrilled to take on Haier. Sam Wright · the move · via Campaign Brief, 10 Dec 2025 · paraphrased
WHY THEY WON Glenday said TBWA\NZ stood out for a collaborative way of working, sharp strategic thinking and strong chemistry with the client team. Katrina Glenday · the move · via Campaign Brief, 20 Nov 2025 · paraphrased
AGENCY SAYS Bradnick said TBWA\NZ was pleased to take on Haier. Shane Bradnick · the move · via Campaign Brief, 20 Nov 2025 · paraphrased