NSW Government
As at 16 Oct 2026, AccountMoves records 1 current agency for NSW Government: OMD (media, since 13 July 2022). Agency changes reported since 2016: 0. Last reported move: 13 July 2022. Based on reported moves only, with sources.
Marketing lead: Not recorded · Total appointments: 1
Roster: OMD (media) Small roster
Last review on record: 13 July 2022 · Marketing lead since: Not recorded
Agency timeline Which agency has held each account, by discipline
creative, credited 31 Aug 2021 · 1 campaign
Latest: Let via Campaign BriefFiftyFive5 FiftyFive5Seen in credits only
creative, credited 31 Aug 2021 · 1 campaign
Latest: Let via Campaign Brief
media, credited 31 Aug 2021 · 1 campaign
Latest: Let via Campaign BriefHello Social Hello SocialSeen in credits only
media, credited 31 Aug 2021 · 1 campaign
Latest: Let via Campaign BriefOMD OMDConfirmed appointment
media, 13 July 2022 to now · 4 yr 3 mth
Sources: B&T
PR, credited 31 Aug 2021 · 1 campaign
Latest: Let via Campaign Brief
Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.
Agency roster by discipline Tenure in years
| Discipline | Agency | From | To | Tenure | Retained |
|---|---|---|---|---|---|
| media | OMDCurrent | 13 July 2022 | Now | 4.3 | 0 |
Agency changes on record Since 2016 · based on reported moves only
No agency changes with a named incumbent have been reported for NSW Government since 2016. That means none were reported, not necessarily that none happened.
Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.
Seen in credits Agencies credited on NSW Government campaigns. Evidence of work, not a confirmed appointment or a win
| Agency or company | Credited for | First seen | Last seen | Campaigns | Latest source |
|---|---|---|---|---|---|
| Ogilvy Seen in credits | creative | 31 Aug 2021 | 31 Aug 2021 | 1 | Let via Campaign Brief |
| Etcom Seen in credits | PR | 31 Aug 2021 | 31 Aug 2021 | 1 | Let via Campaign Brief |
| UM Seen in credits | media | 31 Aug 2021 | 31 Aug 2021 | 1 | Let via Campaign Brief |
| FiftyFive5 Seen in credits | creative | 31 Aug 2021 | 31 Aug 2021 | 1 | Let via Campaign Brief |
| Hello Social Seen in credits | media | 31 Aug 2021 | 31 Aug 2021 | 1 | Let via Campaign Brief |
Also credited People named once in NSW Government campaign credits
Dylan Harrison (Director, Ogilvy, Campaign Brief)
Full history Every pitch, review, win and retention
| Announced | Decided | Type | Discipline | Incumbent | Winner | Also pitched | Est. $m | Status | Source |
|---|---|---|---|---|---|---|---|---|---|
| 13 July 2022 | 13 July 2022 | appointment | media | OMD | confirmed | via B&T |
Marketing leaders
No marketing leaders recorded yet.
Stated reasons and comments Paraphrased, with source links
No quotes logged yet.