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Brands › IAG

IAG

As at 16 Oct 2026, AccountMoves records 3 current agencies for IAG: Thinkerbell (PR, since 31 May 2019), Initiative (media, since 5 July 2021), Bear Meets Eagle On Fire (unspecified, since 20 May 2022). Agency changes reported since 2016: 0. Last reported move: 20 May 2022. Based on reported moves only, with sources.

Marketing lead: Not recorded · Total appointments: 3

Roster: Thinkerbell (PR), Initiative (media), Bear Meets Eagle On Fire (unspecified) Many specialists

Agency changes on record since 20160based on reported moves only
Tenure on recordNot enough history0 ended relationships on record, needs 2 · 3 current

Last review on record: 20 May 2022 · Marketing lead since: Not recorded

Agency timeline Which agency has held each account, by discipline

creative
Droga5 ANZ Droga5 ANZSeen in credits only
creative, credited 16 Mar 2018 · 1 campaign
Latest: campaign via LBB
The Monkeys The MonkeysSeen in credits only
creative, credited 12 Nov 2018 · 1 campaign
Latest: campaign via B&T
Vacant on record
media
Initiative InitiativeConfirmed appointment
media, 5 July 2021 to now · 5 yr 3 mth
Sources: B&T
Aleksia Dobrich Aleksia DobrichSeen in credits only
media, credited 8 Nov 2021 · 1 campaign
Latest: campaign via Campaign Brief
Reprise RepriseSeen in credits only
media, credited 8 Nov 2021 · 1 campaign
Latest: campaign via Campaign Brief
InitiativeConfirmed · 5 yr 3 mth
PR
Thinkerbell ThinkerbellConfirmed appointment
PR, 31 May 2019 to now · 7 yr 5 mth
Sources: Mumbrella
ThinkerbellConfirmed · 7 yr 5 mth
design
Nylon NylonSeen in credits only
design, credited 18 Mar 2018 · 1 campaign
Latest: campaign via B&T
Song Zu Song ZuSeen in credits only
design, credited 12 Nov 2018 · 1 campaign
Latest: campaign via B&T
Ralph van Dijk Ralph van DijkSeen in credits only
design, credited 10 Mar 2021 · 1 campaign
Latest: Invisible Fires via Campaign Brief
Studio Dumbar Studio DumbarSeen in credits only
design, credited 8 Nov 2021 · 1 campaign
Latest: campaign via Campaign Brief
Vacant on record
unspecified
Bear Meets Eagle On Fire Bear Meets Eagle On FireConfirmed appointment
unspecified, 20 May 2022 to now · 4 yr 5 mth
Sources: Mumbrella
Bear Meets Eagle On FireConfirmed · 4 yr 5 mth
2020202120222023202420252026

Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.

Agency roster by discipline Tenure in years

DisciplineAgencyFromToTenureRetained
mediaInitiativeCurrent5 July 2021Now5.30
PRThinkerbellCurrent31 May 2019Now7.40
unspecifiedBear Meets Eagle On FireCurrent20 May 2022Now4.40

Agency changes on record Since 2016 · based on reported moves only

No agency changes with a named incumbent have been reported for IAG since 2016. That means none were reported, not necessarily that none happened.

Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.

Seen in credits Agencies credited on IAG campaigns. Evidence of work, not a confirmed appointment or a win

Agency or companyCredited forFirst seenLast seenCampaignsLatest source
Aleksia Dobrich Seen in creditsmedia8 Nov 20218 Nov 20211campaign via Campaign Brief
Bear Meets Eagle On Fire Seen in creditsproduction8 Nov 20218 Nov 20211campaign via Campaign Brief
Initiative Seen in creditsmedia8 Nov 20218 Nov 20211campaign via Campaign Brief
Reprise Seen in creditsmedia8 Nov 20218 Nov 20211campaign via Campaign Brief
Revolver Seen in creditsproduction8 Nov 20218 Nov 20211campaign via Campaign Brief
Anton @ Trailer Media Seen in creditsaudio8 Nov 20218 Nov 20211campaign via Campaign Brief
Studio Dumbar Seen in creditsdesign8 Nov 20218 Nov 20211campaign via Campaign Brief
Lifeline Seen in creditsother10 Mar 202110 Mar 20211Invisible Fires via Campaign Brief
Eardrum Seen in creditsaudio10 Mar 202110 Mar 20211Invisible Fires via Campaign Brief
Ralph van Dijk Seen in creditsdesign10 Mar 202110 Mar 20211Invisible Fires via Campaign Brief
The Monkeys Seen in creditscreative12 Nov 201812 Nov 20181campaign via B&T
Alt.VFX Seen in creditsproduction12 Nov 201812 Nov 20181campaign via B&T
The Editors Seen in creditspost-production12 Nov 201812 Nov 20181campaign via B&T
Song Zu Seen in creditsdesign12 Nov 201812 Nov 20181campaign via B&T
The Sweetshop Seen in creditsproduction18 Mar 201818 Mar 20181campaign via B&T
BlockHead Seen in creditspost-production18 Mar 201818 Mar 20181campaign via B&T
Alya Seen in creditsaudio18 Mar 201818 Mar 20181campaign via B&T
Nylon Seen in creditsdesign18 Mar 201818 Mar 20181campaign via B&T
Droga5 ANZ Seen in creditscreative16 Mar 201816 Mar 20181campaign via LBB
The Sweetshop Asia Seen in creditsproduction16 Mar 201816 Mar 20181campaign via LBB
The Sweetshop Asia Seen in creditspost-production16 Mar 201816 Mar 20181campaign via LBB

Also credited People named once in IAG campaign credits

Brent Smart (Chief marketing officer, IAG, B&T) · Sally Kiernan (NRMA marketing director, IAG, B&T) · Elizabeth Stokes (Creative lead, IAG, B&T) · Erin Bennett (Marketing lead, IAG, B&T) · Scott Nowell (Co-founder and group chief creative officer, IAG, B&T) · Mark Gree (Co-founder and group CEO, IAG, B&T) · Fabio Buresti (Partner and group strategy director, IAG, B&T) · Matthew Michael (Managing director, IAG, B&T) · Jake Rusznyak (Creative directors, IAG, B&T) · Dennis Koutoulogenis (Creative directors, IAG, B&T) · Tim Pashen (Senior copywriter, IAG, B&T) · Scott Zuliani (Senior art director, IAG, B&T) · Thea Carone (Head of production, IAG, B&T) · Jade Rodriguez (Senior broadcast producer, IAG, B&T) · Charlotte Marshall (Strategic planner, IAG, B&T) · Humphrey Taylor (Group content director, IAG, B&T) · Katie Wong-Hee (Senior content director, IAG, B&T) · Fizzy Keeble (Senior content manager, IAG, B&T) · Sophie Finckh (Content executive, IAG, B&T) · Ali Dent (Production manager, IAG, B&T) · Edward Pontifex (Executive producers, The Sweetshop, B&T) · Loren Bradley (Executive producers, The Sweetshop, B&T) · Allison Lockwoo (Producer, The Sweetshop, B&T) · Lachlan Milne (Director of production, The Sweetshop, B&T) · Jack Hutchings (Editor, The Sweetshop, B&T) · Danielle Picker (Creative and innovation specialist, IAG, B&T) · Zara Curtis (Content director, IAG, B&T) · Gerry Avalos (Social media lead, IAG, B&T) · Simeon Bartholomew (Creative and content development lead, IAG, B&T) · Vanessa Buckley (Integrated content producer, IAG, B&T) · Vince Lagana (Executive creative director, The Monkeys, B&T) · Ben Sampson (Creative director, The Monkeys, B&T) · Jay Morgan (Innovations director, The Monkeys, B&T) · Tessa Chong (Art director, The Monkeys, B&T) · Max Rapley (Copywriter, The Monkeys, B&T) · Sonia Eberington (Senior integrated producer, The Monkeys, B&T) · Tamara Wohl (Digital producer, The Monkeys, B&T) · Eva Goodney (Digital design lead, The Monkeys, B&T) · Laura Ives (Designer, The Monkeys, B&T) · Lauren Elliott (Digital designer, The Monkeys, B&T) · Lucinda Hansen (Designer/finished artist, The Monkeys, B&T) · Marc Forster (Director, Exit Films, B&T) · Brad Johns (Executive producer, Tool of Nth America, Exit Films, B&T) · Lee Trask (Producer, Tool of Nth America, Exit Films, B&T) · Leah Churchill-Brown (Executive producer, Exit, Exit Films, B&T) · Karen Sproul (Producer, Exit, Exit Films, B&T) · Ginny Loane (Director of production, Exit Films, B&T) · Alexandre de Franceschi (Editor, The Editors, B&T) · Nicoletta Rousianos (Producer, The Editors, B&T) · Rachel Mariscal Creasey (Post-producer, Michael Ralla, B&T) · Katrina Aquilia (Producer, Song Zu, B&T) · Rae Metlitzky (Lead Content & Editorial, IAG, Campaign Brief) · Sinead Hoffman (Content & Social Media Lead, IAG, Campaign Brief) · Claire Morgan (Principal, Corporate Communications, IAG, Campaign Brief) · Lisa Cheng (Executive Director, Marketing and Fundraising, Lifeline, Campaign Brief) · Ina Mullin (National Manager Communications and Public Affairs, Lifeline, Campaign Brief) · Paul Swann (Executive Creative Tinker, Lifeline, Campaign Brief) · Natalie Duncan (Head PR Thinker, Lifeline, Campaign Brief) · Grant Anderson (Head Production Tinker, Lifeline, Campaign Brief) · Taylor York (Lead PR Thinker, Lifeline, Campaign Brief) · Jim Ingram (National Chief Creative Tinker, Lifeline, Campaign Brief) · Chris McMullen (Lead Tinker, Lifeline, Campaign Brief) · Sesh Moodley (Head Tinker, Lifeline, Campaign Brief) · Ruth Hatch (Head Thinker, Lifeline, Campaign Brief) · Brenden Johnson (Managing Director, Lifeline, Campaign Brief) · Emile Rademeyer (Creative Director, Lifeline, Campaign Brief) · Mick Watson (Lead Artist, Lifeline, Campaign Brief) · Laura Tenison (Producer, Lifeline, Campaign Brief) · Jessie Williams (Audio Producer & Casting, Ralph van Dijk, Campaign Brief) · Caroline Hugall (EM, ROLLiN’ Marketing, IAG, Campaign Brief) · Anna Rallos (Marketing Manager, ROLLiN’, IAG, Campaign Brief) · Tom Dodd (Communications Planning Lead, IAG, Campaign Brief) · Hiba Kalache (Customer and Operations Manager, Ashleigh Vogel, Campaign Brief) · Amy Gyurasits (Digital Marketing Specialist, Ashleigh Vogel, Campaign Brief) · Chris Colts (Chief Strategy Officer, Initiative, Campaign Brief) · Ali Bongailas (Client Advice and Management Director, Initiative, Campaign Brief) · Jessica Scott (Partnerships Director, Initiative, Campaign Brief) · Evan Porteus (National Content Partnership Lead, Paula Lopes, Campaign Brief) · Clare Gill (Strategy Director, Paula Lopes, Campaign Brief) · Josh Clayton (Senior Digital Executive, Paula Lopes, Campaign Brief) · Javier Dominguez (Head of Experience, Paula Lopes, Campaign Brief) · Andreas Nilsson (Director, Revolver, Campaign Brief) · Michael Ritchie (Managing Director/ Executive Producer, Revolver, Campaign Brief) · Alex Kember (Producer, Campaign Brief) · Ben Eagleton (Colourist, Blockhead VFX, Campaign Brief) · Tone Aston (Sound Designer, Rumble Studios, Campaign Brief)

Full history Every pitch, review, win and retention

AnnouncedDecidedTypeDisciplineIncumbentWinnerAlso pitchedEst. $mStatusSource
20 May 202220 May 2022appointmentBear Meets Eagle On Fireconfirmedvia Mumbrella
5 July 20215 July 2021appointmentmediaInitiativeconfirmedvia B&T
31 May 201931 May 2019appointmentPRThinkerbellconfirmedvia Mumbrella

Marketing leaders

PersonTitleFromTo
Brent SmartChief Marketing Officer18 Mar 201815 Dec 2021
Sally KiernanMarketing Director, NRMA18 Mar 201830 Sept 2019
Erin BennettMarketing Lead18 Mar 201810 May 2021
Caroline HugallEM, ROLLiN’ Marketing8 Nov 202115 Dec 2021
Anna RallosMarketing Manager, ROLLiN’8 Nov 20218 Nov 2021

Stated reasons and comments Paraphrased, with source links

No quotes logged yet.