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Brands › BWS

BWS

As at 16 Oct 2026, AccountMoves records 1 current agency for BWS: Frank (PR, since 29 July 2019). Agency changes reported since 2016: 0. Last reported move: 29 July 2019. Based on reported moves only, with sources.

Marketing lead: Not recorded · Total appointments: 1

Roster: Frank (PR) Small roster

Agency changes on record since 20160based on reported moves only
Tenure on recordNot enough history0 ended relationships on record, needs 2 · 1 current

Last review on record: 29 July 2019 · Marketing lead since: Not recorded

Agency timeline Which agency has held each account, by discipline

creative
M&C Saatchi Sydney M&C Saatchi SydneySeen in credits only
creative, credited 6 Nov 2019 · 1 campaign
Latest: 100 Days of Summer via Campaign Brief
Paper Moose Paper MooseSeen in credits only
creative, credited 30 July 2020 · 1 campaign
Latest: Local luvvas via Campaign Brief
M+C Saatchi M+C SaatchiSeen in credits only
creative, credited 11 June 2021 · 1 campaign
Latest: campaign via B&T
Pedestrian Group Pedestrian GroupSeen in credits only
creative, credited 2 Mar 2023 · 1 campaign
Latest: campaign via LBB
BMF BMFSeen in credits only
creative, credited 12 Nov 2024 · 2 campaigns
Latest: here for it via Mediaweek
Vacant on record
media
Woolworths@DAN Woolworths@DANSeen in credits only
media, credited 6 Nov 2019 to 30 July 2020 · 2 campaigns
Latest: 100 Days of Summer via Campaign Brief
Carat CaratSeen in credits only
media, credited 11 June 2021 to 3 Mar 2023 · 2 campaigns
Latest: campaign via B&T
Carat Sydney Carat SydneySeen in credits only
media, credited 12 Nov 2024 · 2 campaigns
Latest: here for it via Mediaweek
Vacant on record
PR
PPR PPRSeen in credits only
PR, credited 16 Oct 2017 · 1 campaign
Latest: Here via B&T
Frank FrankConfirmed appointment
PR, 29 July 2019 to now · 7 yr 3 mth
Sources: Mumbrella
FrankConfirmed · 7 yr 3 mth
2020202120222023202420252026

Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.

Agency roster by discipline Tenure in years

DisciplineAgencyFromToTenureRetained
PRFrankCurrent29 July 2019Now7.20

Agency changes on record Since 2016 · based on reported moves only

No agency changes with a named incumbent have been reported for BWS since 2016. That means none were reported, not necessarily that none happened.

Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.

Seen in credits Agencies credited on BWS campaigns. Evidence of work, not a confirmed appointment or a win

Agency or companyCredited forFirst seenLast seenCampaignsLatest source
BMF Seen in creditscreative12 Nov 202412 Nov 20242here for it via Mediaweek
Carat Sydney Seen in creditsmedia12 Nov 202412 Nov 20242here for it via Mediaweek
Carat Seen in creditsmedia11 June 20213 Mar 20232campaign via B&T
Pedestrian Group Seen in creditscreative2 Mar 20232 Mar 20231campaign via LBB
M+C Saatchi Seen in creditscreative11 June 202111 June 20211campaign via B&T
Daniella Friedman Chameleon casting Seen in creditsproduction11 June 202111 June 20211campaign via B&T
Paper Moose Seen in creditscreative30 July 202030 July 20201Local luvvas via Campaign Brief
Woolworths@DAN Seen in creditsmedia6 Nov 201930 July 20202100 Days of Summer via Campaign Brief
M&C Saatchi Sydney Seen in creditscreative6 Nov 20196 Nov 20191100 Days of Summer via Campaign Brief
Frank Seen in creditsPR6 Nov 20196 Nov 20191100 Days of Summer via Campaign Brief
PPR Seen in creditsPR16 Oct 201716 Oct 20171Here via B&T

Also credited People named once in BWS campaign credits

Guy Brent (Managing director, BWS, B&T) · Adam Fry (Head of merchandise and marketing, BWS, B&T) · Adam Slattery (Head of advertising, BWS, B&T) · Carly Bowra (Head of strategic marketing projects, BWS, B&T) · Annike Morgan (Director of marketing communication, PPR, B&T) · Chloe Turner (Account director, PPR, B&T) · Customer Experience (Head of Marketing, BWS, Campaign Brief) · Travis Tompsett (Senior Brand Manager, BWS, Campaign Brief) · Alisha Thornley (Brand Manager, BWS, Campaign Brief) · Malina Yi (Brand Manager, BWS, Campaign Brief) · Rachel Woodbury (Marketing Coordinator, BWS, Campaign Brief) · Avish Gordhan (Executive Creative Director, M&C Saatchi Sydney, Campaign Brief) · Sharon Edmondston (Creative Director, M&C Saatchi Sydney, Campaign Brief) · Tom Bradbeer (Copywriter, M&C Saatchi Sydney, Campaign Brief) · Laura Brown (Art Director, M&C Saatchi Sydney, Campaign Brief) · Cat Mellon (Group Strategy Director, M&C Saatchi Sydney, Campaign Brief) · Vanessa Boueyres (Group Head, M&C Saatchi Sydney, Campaign Brief) · Monika Holtsbaum (Senior Account Director, M&C Saatchi Sydney, Campaign Brief) · Krystina Batt (Account Manager, M&C Saatchi Sydney, Campaign Brief) · Vanessa Millemaggi (Project Director, M&C Saatchi Sydney, Campaign Brief) · Vi Trinh (Designer, M&C Saatchi Sydney, Campaign Brief) · James Jamias (Design Director, M&C Saatchi Sydney, Campaign Brief) · James Nielsen (Senior Designer, M&C Saatchi Sydney, Campaign Brief) · Lynton Peddie (Craft Designer, M&C Saatchi Sydney, Campaign Brief) · Dave Kirk (Senior Designer, M&C Saatchi Sydney, Campaign Brief) · Nancy Kellendonk (Producer, M&C Saatchi Sydney, Campaign Brief) · Angela Byrnes (Senior Integrated Producer, M&C Saatchi Sydney, Campaign Brief) · Christian Bendelack (Client Director, Woolworths@DAN, Campaign Brief) · Danni Wright (National Head of Strategy, Woolworths@DAN, Campaign Brief) · Jack Rothery (Strategy Manager, Woolworths@DAN, Campaign Brief) · Zac Kelly (Ecosystem Planning Manager, Woolworths@DAN, Campaign Brief) · Amanda Nguyen (Account Executive, Woolworths@DAN, Campaign Brief) · Maria Kosteska (Account Executive, Woolworths@DAN, Campaign Brief) · Laura Jones (Managing Director, Frank, Campaign Brief) · Jodie Susskind (Account Director, Frank, Campaign Brief) · Lucy Clark (Account Manager, Frank, Campaign Brief) · Bella Chan (Junior Account Executive, Frank, Campaign Brief) · Anna Webster (Marketing Director, BWS, Campaign Brief) · Jacinta Moroney (Brand Manager, BWS, Campaign Brief) · Reese Geronimo (Art Director, Paper Moose, Campaign Brief) · Jonno Seidler (Copywriter, Paper Moose, Campaign Brief) · Georgia Shillington (Graphic Designer, Paper Moose, Campaign Brief) · Carl Tindall (Account Director, Paper Moose, Campaign Brief) · Maren Smith (Producer, Paper Moose, Campaign Brief) · Rosie Parker (Producer, Paper Moose, Campaign Brief) · Rob Hughes (Project Manager, Paper Moose, Campaign Brief) · Harrison Woodhead (Director, Paper Moose, Campaign Brief) · Dimitri Zaunders (DOP, Paper Moose, Campaign Brief) · Tobias Rowles (Photographer, Paper Moose, Campaign Brief) · Christina Bouzios (Production Designer, Paper Moose, Campaign Brief) · Meg Clark (Head of trade marketing, BWS, B&T) · Jax Young (Senior marketing brand manager, BWS, B&T) · Nicole Zahran (Brand manager, BWS, B&T) · Rubini Gun (Copywriter, M&C Saatchi, B&T) · Jackson Elliott (Art director, M&C Saatchi, B&T) · Matt Harrington (Craft designer, M&C Saatchi, B&T) · Ryan Donnelly (Integrated designer, M&C Saatchi, B&T) · Helene Ioakimidis (Senior account director, M&C Saatchi, B&T) · Eliza Whyte (Senior account manager, M&C Saatchi, B&T) · Tim Nguyen (Account manager, M&C Saatchi, B&T) · Saskia Meagher (Account manager, M&C Saatchi, B&T) · Jemma Marriot (Senior Project Manager, M&C Saatchi, B&T) · Vanessa Graham (Senior strategist, M&C Saatchi, B&T) · Catherine Mellon (Senior strategist, M&C Saatchi, B&T) · Oliver Wilson (Strategist, M&C Saatchi, B&T) · Loren August (Head of TV, M&C Saatchi, B&T) · Colin Tuohy (Senior producer, M&C Saatchi, B&T) · Greg Hyslop (Senior print producer, M&C Saatchi, B&T) · Tony Rogers (Director, Guilty Content, B&T) · Jason Byrne (Producer, Guilty Content, B&T) · Victoria Schaw (Line Producer, Guilty Content, B&T) · Aaron Farrugia (DOP, Guilty Content, B&T) · Chris Tovo (Stills photographer, Guilty Content, B&T) · Tim Parrington (Editors, Guilty Content, B&T) · Jamie Scott (Editors, Guilty Content, B&T) · Christian Fox (Client and comms planning director, B&T) · Suresh Gurung (Senior client executive, B&T) · Jemma Cairns (Client executive, B&T) · Stefan Hunt (Director, Exit Films, Campaign Brief) · Exit Films (Director, Exit Films, Campaign Brief)

Full history Every pitch, review, win and retention

AnnouncedDecidedTypeDisciplineIncumbentWinnerAlso pitchedEst. $mStatusSource
29 July 201929 July 2019appointmentPRFrankconfirmedvia Mumbrella

Marketing leaders

PersonTitleFromTo
Adam FryHead of Merchandise and Marketing16 Oct 201716 Oct 2017
Carly BowraHead of Strategic Marketing Projects16 Oct 20174 Nov 2018
Vanessa RowedHead of Marketing6 Nov 20197 Nov 2023
Customer ExperienceHead of Marketing6 Nov 20196 Nov 2019
Travis TompsettSenior Brand Manager6 Nov 20195 Dec 2023
Alisha ThornleyBrand Manager6 Nov 201910 July 2024
Malina YiBrand Manager6 Nov 20196 Nov 2019
Rachel WoodburyMarketing Coordinator6 Nov 201924 May 2022
Anna WebsterHead of Marketing30 July 202011 June 2021
Jacinta MoroneyBrand Manager30 July 202030 July 2020
Meg ClarkHead of Trade Marketing11 June 202111 June 2021
Jax YoungSenior Marketing Brand Manager11 June 202111 June 2021
Nicole ZahranBrand Manager11 June 202118 Aug 2026

Stated reasons and comments Paraphrased, with source links

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