BWS
As at 16 Oct 2026, AccountMoves records 1 current agency for BWS: Frank (PR, since 29 July 2019). Agency changes reported since 2016: 0. Last reported move: 29 July 2019. Based on reported moves only, with sources.
Marketing lead: Not recorded · Total appointments: 1
Roster: Frank (PR) Small roster
Last review on record: 29 July 2019 · Marketing lead since: Not recorded
Agency timeline Which agency has held each account, by discipline
creative, credited 6 Nov 2019 · 1 campaign
Latest: 100 Days of Summer via Campaign BriefPaper Moose Paper MooseSeen in credits only
creative, credited 30 July 2020 · 1 campaign
Latest: Local luvvas via Campaign BriefM+C Saatchi M+C SaatchiSeen in credits only
creative, credited 11 June 2021 · 1 campaign
Latest: campaign via B&TPedestrian Group Pedestrian GroupSeen in credits only
creative, credited 2 Mar 2023 · 1 campaign
Latest: campaign via LBBBMF BMFSeen in credits only
creative, credited 12 Nov 2024 · 2 campaigns
Latest: here for it via Mediaweek
media, credited 6 Nov 2019 to 30 July 2020 · 2 campaigns
Latest: 100 Days of Summer via Campaign BriefCarat CaratSeen in credits only
media, credited 11 June 2021 to 3 Mar 2023 · 2 campaigns
Latest: campaign via B&TCarat Sydney Carat SydneySeen in credits only
media, credited 12 Nov 2024 · 2 campaigns
Latest: here for it via Mediaweek
PR, credited 16 Oct 2017 · 1 campaign
Latest: Here via B&TFrank FrankConfirmed appointment
PR, 29 July 2019 to now · 7 yr 3 mth
Sources: Mumbrella
Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.
Agency roster by discipline Tenure in years
| Discipline | Agency | From | To | Tenure | Retained |
|---|---|---|---|---|---|
| PR | FrankCurrent | 29 July 2019 | Now | 7.2 | 0 |
Agency changes on record Since 2016 · based on reported moves only
No agency changes with a named incumbent have been reported for BWS since 2016. That means none were reported, not necessarily that none happened.
Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.
Seen in credits Agencies credited on BWS campaigns. Evidence of work, not a confirmed appointment or a win
| Agency or company | Credited for | First seen | Last seen | Campaigns | Latest source |
|---|---|---|---|---|---|
| BMF Seen in credits | creative | 12 Nov 2024 | 12 Nov 2024 | 2 | here for it via Mediaweek |
| Carat Sydney Seen in credits | media | 12 Nov 2024 | 12 Nov 2024 | 2 | here for it via Mediaweek |
| Carat Seen in credits | media | 11 June 2021 | 3 Mar 2023 | 2 | campaign via B&T |
| Pedestrian Group Seen in credits | creative | 2 Mar 2023 | 2 Mar 2023 | 1 | campaign via LBB |
| M+C Saatchi Seen in credits | creative | 11 June 2021 | 11 June 2021 | 1 | campaign via B&T |
| Daniella Friedman Chameleon casting Seen in credits | production | 11 June 2021 | 11 June 2021 | 1 | campaign via B&T |
| Paper Moose Seen in credits | creative | 30 July 2020 | 30 July 2020 | 1 | Local luvvas via Campaign Brief |
| Woolworths@DAN Seen in credits | media | 6 Nov 2019 | 30 July 2020 | 2 | 100 Days of Summer via Campaign Brief |
| M&C Saatchi Sydney Seen in credits | creative | 6 Nov 2019 | 6 Nov 2019 | 1 | 100 Days of Summer via Campaign Brief |
| Frank Seen in credits | PR | 6 Nov 2019 | 6 Nov 2019 | 1 | 100 Days of Summer via Campaign Brief |
| PPR Seen in credits | PR | 16 Oct 2017 | 16 Oct 2017 | 1 | Here via B&T |
Also credited People named once in BWS campaign credits
Guy Brent (Managing director, BWS, B&T) · Adam Fry (Head of merchandise and marketing, BWS, B&T) · Adam Slattery (Head of advertising, BWS, B&T) · Carly Bowra (Head of strategic marketing projects, BWS, B&T) · Annike Morgan (Director of marketing communication, PPR, B&T) · Chloe Turner (Account director, PPR, B&T) · Customer Experience (Head of Marketing, BWS, Campaign Brief) · Travis Tompsett (Senior Brand Manager, BWS, Campaign Brief) · Alisha Thornley (Brand Manager, BWS, Campaign Brief) · Malina Yi (Brand Manager, BWS, Campaign Brief) · Rachel Woodbury (Marketing Coordinator, BWS, Campaign Brief) · Avish Gordhan (Executive Creative Director, M&C Saatchi Sydney, Campaign Brief) · Sharon Edmondston (Creative Director, M&C Saatchi Sydney, Campaign Brief) · Tom Bradbeer (Copywriter, M&C Saatchi Sydney, Campaign Brief) · Laura Brown (Art Director, M&C Saatchi Sydney, Campaign Brief) · Cat Mellon (Group Strategy Director, M&C Saatchi Sydney, Campaign Brief) · Vanessa Boueyres (Group Head, M&C Saatchi Sydney, Campaign Brief) · Monika Holtsbaum (Senior Account Director, M&C Saatchi Sydney, Campaign Brief) · Krystina Batt (Account Manager, M&C Saatchi Sydney, Campaign Brief) · Vanessa Millemaggi (Project Director, M&C Saatchi Sydney, Campaign Brief) · Vi Trinh (Designer, M&C Saatchi Sydney, Campaign Brief) · James Jamias (Design Director, M&C Saatchi Sydney, Campaign Brief) · James Nielsen (Senior Designer, M&C Saatchi Sydney, Campaign Brief) · Lynton Peddie (Craft Designer, M&C Saatchi Sydney, Campaign Brief) · Dave Kirk (Senior Designer, M&C Saatchi Sydney, Campaign Brief) · Nancy Kellendonk (Producer, M&C Saatchi Sydney, Campaign Brief) · Angela Byrnes (Senior Integrated Producer, M&C Saatchi Sydney, Campaign Brief) · Christian Bendelack (Client Director, Woolworths@DAN, Campaign Brief) · Danni Wright (National Head of Strategy, Woolworths@DAN, Campaign Brief) · Jack Rothery (Strategy Manager, Woolworths@DAN, Campaign Brief) · Zac Kelly (Ecosystem Planning Manager, Woolworths@DAN, Campaign Brief) · Amanda Nguyen (Account Executive, Woolworths@DAN, Campaign Brief) · Maria Kosteska (Account Executive, Woolworths@DAN, Campaign Brief) · Laura Jones (Managing Director, Frank, Campaign Brief) · Jodie Susskind (Account Director, Frank, Campaign Brief) · Lucy Clark (Account Manager, Frank, Campaign Brief) · Bella Chan (Junior Account Executive, Frank, Campaign Brief) · Anna Webster (Marketing Director, BWS, Campaign Brief) · Jacinta Moroney (Brand Manager, BWS, Campaign Brief) · Reese Geronimo (Art Director, Paper Moose, Campaign Brief) · Jonno Seidler (Copywriter, Paper Moose, Campaign Brief) · Georgia Shillington (Graphic Designer, Paper Moose, Campaign Brief) · Carl Tindall (Account Director, Paper Moose, Campaign Brief) · Maren Smith (Producer, Paper Moose, Campaign Brief) · Rosie Parker (Producer, Paper Moose, Campaign Brief) · Rob Hughes (Project Manager, Paper Moose, Campaign Brief) · Harrison Woodhead (Director, Paper Moose, Campaign Brief) · Dimitri Zaunders (DOP, Paper Moose, Campaign Brief) · Tobias Rowles (Photographer, Paper Moose, Campaign Brief) · Christina Bouzios (Production Designer, Paper Moose, Campaign Brief) · Meg Clark (Head of trade marketing, BWS, B&T) · Jax Young (Senior marketing brand manager, BWS, B&T) · Nicole Zahran (Brand manager, BWS, B&T) · Rubini Gun (Copywriter, M&C Saatchi, B&T) · Jackson Elliott (Art director, M&C Saatchi, B&T) · Matt Harrington (Craft designer, M&C Saatchi, B&T) · Ryan Donnelly (Integrated designer, M&C Saatchi, B&T) · Helene Ioakimidis (Senior account director, M&C Saatchi, B&T) · Eliza Whyte (Senior account manager, M&C Saatchi, B&T) · Tim Nguyen (Account manager, M&C Saatchi, B&T) · Saskia Meagher (Account manager, M&C Saatchi, B&T) · Jemma Marriot (Senior Project Manager, M&C Saatchi, B&T) · Vanessa Graham (Senior strategist, M&C Saatchi, B&T) · Catherine Mellon (Senior strategist, M&C Saatchi, B&T) · Oliver Wilson (Strategist, M&C Saatchi, B&T) · Loren August (Head of TV, M&C Saatchi, B&T) · Colin Tuohy (Senior producer, M&C Saatchi, B&T) · Greg Hyslop (Senior print producer, M&C Saatchi, B&T) · Tony Rogers (Director, Guilty Content, B&T) · Jason Byrne (Producer, Guilty Content, B&T) · Victoria Schaw (Line Producer, Guilty Content, B&T) · Aaron Farrugia (DOP, Guilty Content, B&T) · Chris Tovo (Stills photographer, Guilty Content, B&T) · Tim Parrington (Editors, Guilty Content, B&T) · Jamie Scott (Editors, Guilty Content, B&T) · Christian Fox (Client and comms planning director, B&T) · Suresh Gurung (Senior client executive, B&T) · Jemma Cairns (Client executive, B&T) · Stefan Hunt (Director, Exit Films, Campaign Brief) · Exit Films (Director, Exit Films, Campaign Brief)
Full history Every pitch, review, win and retention
| Announced | Decided | Type | Discipline | Incumbent | Winner | Also pitched | Est. $m | Status | Source |
|---|---|---|---|---|---|---|---|---|---|
| 29 July 2019 | 29 July 2019 | appointment | PR | Frank | confirmed | via Mumbrella |
Marketing leaders
| Person | Title | From | To |
|---|---|---|---|
| Adam Fry | Head of Merchandise and Marketing | 16 Oct 2017 | 16 Oct 2017 |
| Carly Bowra | Head of Strategic Marketing Projects | 16 Oct 2017 | 4 Nov 2018 |
| Vanessa Rowed | Head of Marketing | 6 Nov 2019 | 7 Nov 2023 |
| Customer Experience | Head of Marketing | 6 Nov 2019 | 6 Nov 2019 |
| Travis Tompsett | Senior Brand Manager | 6 Nov 2019 | 5 Dec 2023 |
| Alisha Thornley | Brand Manager | 6 Nov 2019 | 10 July 2024 |
| Malina Yi | Brand Manager | 6 Nov 2019 | 6 Nov 2019 |
| Rachel Woodbury | Marketing Coordinator | 6 Nov 2019 | 24 May 2022 |
| Anna Webster | Head of Marketing | 30 July 2020 | 11 June 2021 |
| Jacinta Moroney | Brand Manager | 30 July 2020 | 30 July 2020 |
| Meg Clark | Head of Trade Marketing | 11 June 2021 | 11 June 2021 |
| Jax Young | Senior Marketing Brand Manager | 11 June 2021 | 11 June 2021 |
| Nicole Zahran | Brand Manager | 11 June 2021 | 18 Aug 2026 |
Stated reasons and comments Paraphrased, with source links
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