Fri 16 Oct 2026SOURCED DATA
Agencies › Carat

Carat

Type: media

Leadership: Alan Bayliss (Client Director), Andy Irwin (Director), Sam Pearce (Director of Photography)

Career W-L2-0
Retained0
Net $m+0.0
Clients2
2026 rankn/a

Year by year Sortable

YearWLRet.Won $mLost $mNet $mLeague rank
20242000.00.00.017
Career2000.00.00.0

Current clients

BrandDisciplineSinceTenureAt risk
Beacon Lightingmedia15 Apr 20242.5
Summit Homes Groupmedia20 June 20242.3

Followed Marketers this agency followed to a new brand · All connections

No follow recorded. Connections are only drawn between people named together in one source, never from agency rosters.

On the record Client reasons and this agency's own words, paraphrased · cliché score 1 per quote (league)

AGENCY SAYS Bayliss said Carat was excited to take on Summit Homes Group.
excited
Alan Bayliss on Summit Homes Group · the move · via Mediaweek, 20 June 2024 · paraphrased
WHY THEY WON Butturini pointed to a close cultural match, a record of commercial results and the quality of its people as the reasons for choosing Carat.
cultural fiteffectivenesspeopleexcited
Alicia Butturini on Summit Homes Group · the move · via Mediaweek, 20 June 2024 · paraphrased
WHY THEY WON Robinson credited Carat with the quality of its people.
people
Prue Robinson on Beacon Lighting · the move · via Mediaweek, 15 Apr 2024 · paraphrased

Seen in credits Campaign credits. Not appointments or wins

LatestBrandCredited forCampaignSource
22 Apr 2024Mastercard SEEN IN CREDITSmediaTOUCHCampaign Brief
7 Apr 2025South Australian Tourism Commission SEEN IN CREDITSmediaSimple PleasuresCampaign Brief
4 Oct 2024South Australia Police SEEN IN CREDITSmediaCampaign Brief
4 Sept 2024Kraft Heinz SEEN IN CREDITSmediaCampaign Brief

Wins and losses

DateBrandDisciplineResultOther agencyEst. $m
20 June 2024Summit Homes GroupmediaWon
15 Apr 2024Beacon LightingmediaWon