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Brands › B&D Group

B&D Group

As at 16 Oct 2026, AccountMoves records 1 current agency for B&D Group: Thinkerbell (creative, since 31 Aug 2020). Agency changes reported since 2016: 0. Last reported move: 31 Aug 2020. Based on reported moves only, with sources.

Marketing lead: Not recorded · Total appointments: 1

Roster: Thinkerbell (creative) Small roster

Agency changes on record since 20160based on reported moves only
Tenure on recordNot enough history0 ended relationships on record, needs 2 · 1 current

Last review on record: 31 Aug 2020 · Marketing lead since: Not recorded

Agency timeline Which agency has held each account, by discipline

creative
Thinkerbell ThinkerbellConfirmed appointment
creative, 31 Aug 2020 to now · 6 yr 2 mth
Sources: Mumbrella · Campaign Brief · LBB
ThinkerbellConfirmed · 6 yr 2 mth
media
No agency on record
Vacant on record
2020202120222023202420252026

Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.

Agency roster by discipline Tenure in years

DisciplineAgencyFromToTenureRetained
creativeThinkerbellCurrent31 Aug 2020Now6.10

Agency changes on record Since 2016 · based on reported moves only

No agency changes with a named incumbent have been reported for B&D Group since 2016. That means none were reported, not necessarily that none happened.

Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.

Full history Every pitch, review, win and retention

AnnouncedDecidedTypeDisciplineIncumbentWinnerAlso pitchedEst. $mStatusSource
31 Aug 202031 Aug 2020appointmentcreativeThinkerbellconfirmedvia Mumbrellavia Campaign Briefvia LBB

Marketing leaders

PersonTitleFromTo
Therese WinterburnMarketing and Innovation Director31 Aug 20203 Apr 2024

Stated reasons and comments Paraphrased, with source links

WHY THEY WON Winterburn credited Thinkerbell with sharp strategic thinking, the strength of its creative ideas and a collaborative way of working. Therese Winterburn · the move · via Campaign Brief, 31 Aug 2020 · paraphrased
AGENCY SAYS Reid said Thinkerbell was delighted to take on B&D Group, and talked up the brand's standing. Margie Reid · the move · via Campaign Brief, 31 Aug 2020 · paraphrased